Home Décor Choices for Millennials and Boomers – Any Generation

Image credit: DODByBrownWood

Are décor and design dictated by generations – does a millennial think differently about home décor? Or is design purely a personal decision? During our latest #decortrends chat, our participants shared how generational decisions may or may not affect design decisions.

Image credit: @Revashelf

Whether millennials or boomers, homeowners are searching for products that make their home feel unique and customized to their lives. They are willing to allocate a significant part of their budget to ensure that décor items also endure. As @revashelf mentioned, “Young homeowners are willing to splurge on items that have a huge return- high quality materials & long-lasting…”

With the diverse and plentiful décor and color options available, the need for personalization is paramount. “Millennials are exposed to many options & examples of what they could do, however, still want to make it unique,” shared @ncontours.

To make the most of space, an “open concept is big. Lots of storage options is a plus,” shared @jorgensonlocker. Living large in a small space continues to be popular across generations. “Think living large in a small space is important to both boomers/millennials,” stated @windowworksCA.

Image credit: @WindowWorksCA

Limited room sizes mean optimizing the space with creative ideas. Added co-host @DODByBrownWood, “We have found that what used to be hidden is now exposed and loved! #shiplap is very popular décor.”

Other practical storage options for a small home include using open shelving and utilizing the area under the stairs for storage.  Additionally, the items must be easily accessible and exude style and a personal flair.

While a connected life is commonplace for millennials, boomers as well have a need for a tech home.  “Regardless of age, you have to be open to the idea of a connected home. And to some, it’s too foreign of a concept to try,” shared @Revashelf. Participants noted that while millennials may not have as much of a need from down time from tech, boomers may benefit from periodic disconnection. Also, as @tonisabstyle noted, “Home tech should be thought of at the beginning of the design process and made easy.”

Join us weekly at #decortrends Thursdays at 11 am PST. Share, learn, and engage with like minded professionals! For other inspiring ideas, please follow us @zircontools, like us on Facebook, or visit zircon.com.

Upcycling and Recycling for a DIY Lifestyle

As we roll into February, it is might be a good time to renew your home with new décor and furnishings. Our recent #decortrends chat participants shared ideas of how to effectively upcycle, recycle, and retrofit your home.

Upcycling and recycling can be functional, cost effective, and as simple or complex as you desire. “I think adding a fresh coat of paint makes a world of difference to most anything,” remarked @jorgensonlocker who also added, “…if you’re going to upcycle or repurpose an older piece, it needs to be functional & fit in easily with your décor.”

While the inside of your home is often the focal point of a remodel or refresh, your home’s exterior can also create a prominent ambiance change. @adventureglass shared “Our Landscaping genius is hooking us up with planting boxes that are OUTRAGEOUS.”

Outdoor inspiration abounds on website’s such as @houzz. When turning to ideas on home improvement and repair, find the right mix of inspiration and retrofitting ideas. Small fixes and paying attention to details can make all the difference. “Little things can be BIG in visual size, like rearranging furniture, adding a bold rug, changing light bulbs…” remarked @MyFixitUpLife.

More creative ideas can be found online and offline. Pinterest and Instagram are naturals for easy-to-find upcycle and recycle inspiration. Bringing those ideas to life, DIYers can peruse thrift stores, garage sales, and consignment stores for just the right piece to be transformed.

Join us weekly at #decortrends Thursdays at 11 am PST. Share, learn, and engage with like minded professionals! For other inspiring ideas, please follow us @zircontools, like us on Facebook, or visit zircon.com.

Gift Ideas for Everyone on Your List

Santa Christmas List

365 days a year, Santa and his elves are busily preparing for Santa’s big night in the sky.

At his North Pole workshop, Santa is creating his list, penciling in names, and assigning Elf projects. We’re taking a page right out of Santa’s Nice List with our choices for this year’s gift guide. Who’s on your list?

The Fixer

[fik-ser] noun

  1. A person or thing that fixes
MultiScanner® i520

MultiScanner® i520

Everyone knows one, or may even have a person like this in the household, who is constantly tinkering and fixing things around the house. For them, the Zircon MultiScanner® i520 OneStep® is the perfect gift.

This all-in-one wall scanner finds studs, metal, and live electricity making it the ideal tool for your active DIYer. ACT™ Auto Correcting Technology automatically recalibrates to correct common errors automatically and the ultra-bright display screen makes for easy viewing in dark environments.

The Designer

[dih-zahy-ner] noun

     1.  A person who devises or executes designs, especially one who creates froms, structure, and patterns

ss_e50_product-400x1000

StudSensor™ e50

There’s always a creator or visionary in every family – the person who thinks that two non-congruent shapes go together or your sister who first insisted on taking down the wallpaper (or putting it up), or maybe the cousin who is regularly redesigning a space that already seemingly looks perfect. For the next new wall hanging, fanciful artwork, or framed picture that adorns the walls, your Designer would benefit from having the Zircon StudSensor™ e50 stud finder.

The e50 quickly and easily locates the edges of wood and metal studs behind walls, floors, and ceilings while also alerting the presence of live electricity. It’s a definite must-have around the house for projects, big and small.

The Weekend Warrior

[week-end wawr-ee-er] noun

      1. Any person who vigorously pursues activities outside of the work week, in a work-like and intensive manner

ExitPoint™ XL300

ExitPoint™ XL300

Have someone on your list who spends countless hours on various house projects and is a bonafide home improvement expert? If you’re looking for a gift that is both unique and useful, your recipient will love to unwrap the all new ExitPoint™ XL300.

A novel tool that can be used two ways: As a through-hole drill guide to locate exit points, or as an external stud finder when used in conjunction with a normal stud finder. Just place a transmitter magnet on your target point and scan with the receiver on the other side of the wall. The XL300 scans through most types of non-magnetic materials, such as wood, drywall, brick, and concrete up, to 11.81 in. thick. It’s perfect for running television cables and security wiring through walls for that clean, seamless look.

Make it easier for the elves in your household with these handy home improvement tools. Got another Zircon favorite that you hope makes its way into your Christmas stocking this year? Share the cheer with us. Follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Let’s share, engage, and learn from each other.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.

References:

http://www.dictionary.com

Living in a Small Space, Part IV

3 Inexpensive Tips to Maximize Tight Spaces

Fall is an excellent time to think about reorganizing and making the most out of your space. With college students settling into their dorm rooms and the current downsizing trend, how can you organize your limited space to be as functional as possible? In what way can a smaller space also reflect your individual personality? The enlightening part about the small space movement is the opportunity for new innovations to propel college students and others to think about repurposing, reusing, or limiting their space usage without sacrificing a proper place to work, study, relax, and entertain.

One such example is the cube that dates back to the 1950s. This versatile piece functions as both a storage unit as well as a seat. The cube continues its reinvention and has even spawned an entire cube industry that blends functionality with whimsical creativity.

Today, cubular storage and furniture solutions are available in abundant materials, sizes, colors and modular configurations, with or without fabric drawers, baskets, or doors.  Students can select a mobile or stationary design, attach their cube to floors or/walls as well as use cubes in a closet or living spaces.

Please note these helpful hints:

1) Jorgenson Lockers has a few different storage options, such as The Modular Box LockerJorgensen Locker M-Cube that is just one of their locker alternatives for dorm residents who may not want to share absolutely everything with their roommate or the rest of the dorm. The lockers are modular and multiple units can be attached. Available in 21 colors, the M-Cube is an ideal choice for storing valuables, as it comfortably fits most laptops. Box Shelf Lockers

2) With small living space, it’s important to utilize every inch of space and hooks are “bite-sized” staples that amplify decorating options while adding functionality. Why use valuable drawer space if you have a nook or cranny that could accommodate a column of functional buckets? Don’t forget that the back of a door is also prime real estate in a small space living arrangement. Hooks can help you add style or functionality to your personal space.

MultiScanner i520

MultiScanner i520

3) When affixing any heavy object to the wall, ensure that you securely anchor it to a stud. The Zircon MultiScanner® i520 will do the trick for you simply and easily. It locates the edges and center of wood and metal studs and joists behind walls, floors, and ceilings – get back to the job of decorating before you know it.

By using a cube or hook, any dorm room or limited space can be enhanced and reflect the individual’s personal flair.

For other insightful DIY tips, please visit Tom Siebenthal’s popular blog series, including his latest, Our One-of-a-Kind Mouse Trap Grows Each Day, follow us @zircontools, like us on Facebook, or visit zircon.com.

Twitter Chat Generic

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Let’s share, engage, and learn from each other.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.

Sharon image

References:

https://en.wikipedia.org/wiki/Milk_crate

http://www.schoollockers.com/modular-box-locker.html

jorgensonlocker.com

 

Three Earthly Business Revelations from Independence Day: Resurgence

Independence Day: Resurgence catapults twenty years into the future from the original 1996 film. In future state Earth, new technological breakthroughs propel multiple space craft that not only journey through outer space, but readily transport crew to and from the Moon, Saturn, and Earth itself. Although reaching for the stars is just one space pod away, our planet again is at the brink of extinction from aliens.

Independence Day Image

Credit: 20th Century Fox

Without Captain Steven Hiller (Will Smith), the movie arches with other heroes from the original film, along with the next gen comprised of a legacy squad of pilots and new original characters who apply stealth tactics and dry wit to combat the enemy.

Here are three business lessons every human, alien, or other space creature can benefit from:

  1. Know Friend vs. Foe

Testing the resolve of the Moon’s captain, the U.S. President, and its allies, the white elliptical sphere that patterns its way around the Moon seemingly poses a threat. World renowned Dr. Levinson (Jeff Goldblum), backed by President Whitmore (Bill Pullman) and his luminescent dreams, strongly implore that the look and feel of this twinkling light vessel does not have the same ominous presence as prior enemy space craft. Rather than face potential annihilation, however, their analyses are cast aside and the threat is neutralized immediately. It is only after its destruction that the military and politicians alike determine that the Sphere was actually an ally who had shared the same formidable Mother Ship alien enemy.

In our earthly life, fortunately, identifying friend vs. foe is not usually a life or death perilous situation. Nevertheless, building in-depth ties with true allies will help your business during the more tumultuous cycles. From trusted advice to working on complex projects, brands need strong partners who can lend expertise that is often outside the company’s core sphere. At Zircon, for example, our company continues to prosper with the extensive network of retailers and distributors who have supported our product lines since its worldly inception in the 1980’s.

  1. Strengthen Your Core

The Pacific Defense Missile System was no competition to the alien’s superior technological prowess. Outmatched from a tech standpoint, how could Dr. Levinson and the worthy heroes continue Earth’s human existence? Drawing upon man’s core strength of ingenuity and calculated risk taking, the pilot squad, President Whitmore, and the extended political, military, and scientific team fight to ward off the alien invasion.

While Generals in the film brace for alien impact, our day-to-day lives can simulate this type of war room – where decisions are sometimes needed immediately and with limited data. In high growth times, maybe even now, this is the opportunity to build up the reserves and to strengthen your core competencies.

  • Offer a hard to replicate service that customers need? Great. Look for more customers during your growth period.
  • Have a selected number of key experts in specialized fields? Wonderful. Perhaps it is time to cross percolate the training between these individuals.
  • Are resources keenly distributed between multiple regions? Excellent. Review and refuel those best efforts for when your options may be limited.

In lean times, you’ll be happy that you tested your system pilots, thoroughly trained your operatives, and did your research on the competitive landscape.

  1. Brainstorming for the Best Alien Answers

Once doubts and competitive rivalries were put aside and collective minds shared a common goal, one sensed triumph in the air. Embracing those who think differently or colleagues who have various self-interests may prove to be the best defense against the competition. Uniting together for a singular cause can merit results faster and more extensively than thinking alone for the “perfect’ answer. Sometimes the optimal solutions can be found through the collective reasoning, the creative thought process, and through group brainstorming. Whether it is a formal meeting of 8 – 10 or a water cooler chat, reach out and extend a hand to someone new – give you and your company that added leverage that can be achieved through diverse ideas. No need to wait for the next alien encounter. Get started today – your future competitive invasion more than likely will not take 20 years – you’ll need every human brain working toward your objective today in 2016, Earth years.

See other intergalactic business ideas from Independence Day: Resurgence? Please follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Let’s share, engage, and learn from each other.

Twitter Chat Generic

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

The Zircon 411

At Zircon, we continuously challenge ourselves to learn, adapt, and produce the most innovative stud finders and multifunction scanners and detectors for DIYers and professionals alike. The journey is half the fun, right? Below are some ways that Zircon integrates our high quality, customer service philosophy with our state-of-the-art tools.

Product Solutions

We offer end-to-end product solutions that start with the end user’s needs in mind.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

  • Design and Engineering – Innovative. Zircon revolutionized the home improvement industry with the introduction of the hand-held Original StudSensorTM stud finder in 1980. Our designers conceptualized the ground-breaking must-have nature of this tool by users worldwide. Today, we continue to visualize and engineer stud finders , scanners, and detectors that remove the guesswork from projects – saving time and money, whether used casually or for rigorous use day in, day out.
The Original StudSensor™ circa 1980

The Original StudSensor™ circa 1980

  • Manufacturing – We’ve shipped millions of stud finders and scanners to a global audience that spans over 20 countries; yet we’ve never lost the personal touch. From the second we conceptualize a new product design to the moment our products rest in your toolbox, we’re always thinking of our end users.

DIY Know-How: Training and Education

We live and breathe customer service each and every day.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

  • Tip Minute Videos – What are the best stud finders for the job and how do you work with your stud finders when your wall is being “difficult”? These topics and others are easily explained on Zircon’s Tip Minute Video series. In just 60 seconds, these easy-to-follow videos provide insightful knowledge for DIYers of all skill levels.
  • Easy to follow Tips – On any given day, Zircon provides a quick tip on its social media channels to help home enthusiasts and contractors solve DIY problems.
  • Interactive Support Center – get 24/7 help from Zircon’s Interactive Support Center. Easily find answers to your stud finding questions.
  • Customer Service Line – Zircon’s customer service team is standing by to help solve your simplest to most complex stud finding challenges. Reach out to us toll-free at 1-800-245-9265 from 8:30 am to 5:30 pm PST.

Stud Finders, Multifunction Scanners and Other Electronic Tools

Zircon designs and manufactures a wide range of DIY and professional tools, such as StudSensorTM stud finders equipped with CenterVision® Technology to find the center and edges of studs, metal detectors to locate rebar in concrete, electrical scanners to alert the presence of live wire, and water detectors to help prevent water damage.

Want to learn more? Read more about our history and how it all began with our “Original StudSensorTM Story” or visit us at zircon.com, like us, or follow us.

Twitter Chat GenericPlease join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

Living Large in a Small Space Part 3

As architect and author, Katie Hutchison indicates in her book The New Small House, micro-based living is a trend that is continuing to build momentum. Those looking to downsize are living large in a small space by combining smart, economical, and environmentally friendly living in elegantly designed homes.

Baby Boomers continue to age and they have increased the demand for downsizing and a migration to micro-based living.

Downsizing

According to the National Association of Home Builders (NAHB), Baby Boomers are a burgeoning market. Many home builders have an increased interest in designing products that appeal to customers age 55 or older and the NAHB forecasts that the share of these households will grow every year through 2019 when the 55+ category is projected to account for nearly 45% of all U.S. households.

Home accessibility for an aging population and efficient and flexible use of space are primary design home considerations according to the American Institute of Architects.

Urban Living

Cities have sprawled further away from city centers causing commuters to spend an exorbitant amount of time in commute traffic. Surbanites are rethinking their living situation and trading in cars for subways. Moving back into the city, however, often means living in smaller spaces. Empty-nesters, however, need less space and moving back into the cities provides closer cultural and employment opportunities. Other new city dwellers are attracted to the social aspects of a thriving, pedestrian-friendly and diverse community.

Although Baby Boomer demands are currently a substantial reason for the increase in micro-based trending, millennial buyers will represent the largest group of homebuyers by year end and they also gravitate toward smaller units closer to the urban core.  Micro living seems to be midway between dorm life at one end of the spectrum and retirement home life at the other.

MSi520_300dpi

MultiScanner® i520 Stud Finder

Scale It

Wherever you are in your home space life cycle, making the most use of tight spaces is a paramount goal. Popular space saving projects include ones that focus on enhanced organization, such as building new shelving units.

Placing a flat screen television on the wall also optimizes the square footage within a smaller dwelling. To safely affix your shelving or a flat screen television to the wall, ensure you’re anchoring the heavy object to a wall stud. Use the Zircon MultiScanner® i520 to quickly and easily find studs and joists. For more information, visit www.zircon.com, follow our Pro Expert and Zircon in the Real world blogs, like us on Facebook, or follow us @zircontools.

Hint! Make sure to use a brand new battery with an extended expiration date for the best results with your Zircon MultiScanner®. Get more tips here.

References:

The New Small House book
Design Innovations for Modern Urban Dwellings
55+ Households are Nearly Everywhere
Turnaround in Home Sizes, In-Home Amenities, and Property Enhancements
What Real Estate Trends to Expect in 2015

 

Living Large in a Small Space Part 2

Whether you’ve just settled into your first studio apartment, are downsizing from a larger home, or just want to make the best use of tight quarters, living large in a small space can be a paramount goal.

Maximize your home’s functionality and enlarge your living space with these simple tips.

MultiScanner® i520

MultiScanner® i520

  • Less is more. When shopping for your new paradise, look for versatile and smaller sized furniture, and give thought to dual purpose pieces that can hide clutter within tables or in seating with built-in storage. Coffee tables offer diverse options, from built-in ottomans and/or stools to ones with a lift top that can double as a desk or become a pseudo dining room table. A novel idea featured on DIY Network is to turn wagons into mobile seating.
  • Ingenuity reigns.Take old suitcases and transform them into an end table or how about using lockers within a kids’ room? Embellish your walls with artwork, decorative display shelves, a wall mounted flat screen TV, or a framed mirror that will not only add more light, but will make the entire space look bigger. For larger objects, safely anchor them into a wall stud or ceiling joist by using a Zircon® stud finder, such as the MultiScanner® i520.
  • Organize with book shelves, cubicle units, or ladders that can accommodate fabric or straw storage drawers. Built-in storage, drawers or baskets provide ideal ways to help organize a smaller living space. Create art from your momentos with the use of decorative boxes and baskets.
  • Be colorful. The lack of a far/near perspective in a small space is a disruption to positive energy. To achieve a balancing effect, paint, stencil and wallpaper with your favorite colors and designs. Paint the entry and back walls in an accent color, for example, to create a contrasting illusion. Consider track lighting as an ideal lighting option for small spaces.
  • Create mobility. With tight spaces, optimizing square footage is vital. A foldable screen, for example, can provide flexibility to your living space. One moment, a room can be a separate dining area and the next, it can be transitioned into a guest space. Make the screen your own by staining, painting, and/or upholstering the fabric to complement your décor. With creativity, space saving ideas can be a conversation starter and be functional as well.

For additional ideas, visit our Living Large in a Small Space Part I blog, please follow us @zircontools, like us on Facebook, or visit zircon.com. Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Catch the next ones on 10/1 and 10/16.

Let’s share, engage, and learn from each other. Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

References:

DIY Network

hgtv.com

jorgensonlockers.com

I’ll be Back! Relaunch Your Business, Terminator Style

Terminator: Genisys reignites the Terminator’s (Arnold Schwarzenegger’s) famous tagline and reenergizes the film series. The movie sequel, along with the Avengers, Mission Impossible, and Jurassic films point to a common theme – retro, prequels, and sequels are all the rage. What once was old is new and what once was new is old, but in a cool, touch-back to the 90’s kind of way.

Many brands can use retro ideas to relaunch their own “Terminator” cycle. Make old new again with these three tips:

1)  Vault Back-and-Forth. Determine what worked before and see if it makes sense to suit up again. Can the idea be retrofitted, reformatted, or revamped? Starting from scratch takes time and may not be the best option. As past Terminator movie-goers, we’re programmed to believe that Sarah Connor must live. Will Terminator: Genisys stick to this central theme or change the paradigm completely? While we toy with the idea, the movie vaults back to a familiar time period: pre-internet, pre-smartphone, and overall, pre-technology. How, in this time period, will our heroine and Terminator survive to live in another sequel? They stick with what they know – allowing, of course, for necessary sub-plot changes and a crafty redressing of who we think the Terminator is. In marketing, the same holds true. Take past sales campaigns, promotions, and partnerships and corral them into programs that are new again.

2)  Old is not necessarily obsolete. The Terminator of 1984 is not as we remember him. His random techno-talk and outer flesh-like layer show signs of aging and are in stark contrast to his younger selfie version. TERMINATOR-GENISYS-7

Yet, the older Terminator, also known as “Pops” now displays finesse, confidence, and a sense of humor – he has adapted to new technology, perfected his skills and enhanced his internal communication chip. Rather, in Genisys, we see that Kyle Reese (Jai Courtney) is the one who struggles with old vs. new, future vs. past, and tested vs. new relationships.

Old-time brands, likewise, are not obsolete. Continuous adaptation, a passion for reinvention, and a focus on nurturing long-term relationships are key attributes that will help thwart the competition. From an idea to patented technologies, Zircon anticipates ways to make DIYers work and lives easier, simpler, and more rewarding. Innovation began with the Original StudSensorTM and continues today with an ever-expanding sensor and scanner line. original-ss

3)  Determine parallel paths. Businesses can benefit from the ‘what if’ scenarios if they commit to making a decision, sometimes with limited information. To challenge the machines, Kyle Reese jumps back to 1984; this action changes the trajectory of not only his own path, but Sarah Connor’s as well. Brands, too, can propel their competitive position by brainstorming options, exploring parallel paths, and assessing risks. As with the Terminator, when the “end game” is at stake, brands need to act quickly and decisively.

See other retro business ideas from Terminator: Genisys? Please follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Catch the next ones on 9/17 and 10/1. Let’s share, engage, and learn from each other.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

 

The Two-Way Marketing Street

From the early days of transactional marketing to today’s highly engaging relationship marketing, marketers have learned to adapt to the changing customer culture. Today’s marketers are entrenched in a two-way marketing street – one that is give and take, listen and respond, lead and reciprocate, and go forward and take a step back.

Marketing image

Customers are directing traffic to and from your website, stopping to converse from the sidelines of third party sites or they are sitting in the driver’s seat, steering your discussion via the social media stratosphere.

How can companies benefit from the two-way street of marketing? Here are five superhighway ideas for your brand:

  • Rev It Up. Ignite your customer engine by understanding first what’s on your audience’s mind. What do they want? What are they thinking? Customer centricity is #1, replacing a sometimes contrasting sales mentality. Get the customer insights directly from the source. Conduct customer surveys, create polls, and engage in social listening via online services, such as NUVI, to understand what is most important to your audience. With survey tools, such as SurveyMonkey, Zoomerang, and SurveyTool, you no longer need to guess what your customer really wants.
  • Remove Roadblocks. How does your brand reduce customer pain points? Show how your product saves time, creates value, and eliminates guesswork. Offer hands-on YouTube tutorials, create an online knowledge center, and offer how-to tips via social media. By sharing time and money saving ideas to your fans and followers, you’ll reap the benefits via enhanced customer loyalty and a more engaged audience. At Zircon, the company’s Interactive Support Center offers 24/7 troubleshooting, customers can call tech support to talk to a live tool technician, and the company’s social media channels offer timely DIY shortcuts and useful project hints for tool enthusiasts.
  • Create Curb Appeal. To develop the road to customer engagement success and an enthusiastic, on-going dialog, communicate your brand’s uniqueness in a clear, succinct, yet creative manner. Amp up your shares, likes, and followers through knowledgeable and resourceful content that resonates with your audience. Out of ideas? Research industry influencers, conduct in-office brainstorming sessions, and develop partnerships with like minded companies to nurture, create, and catapult ideas. DIY industry leaders, such as @HGTV, @industryedgeNHS and @kbtribechat have insightful content that may springboard your own blog, video, and content ideas.
  • Test Drive. Take a test drive to gain a new business perspective and meet customers where they are. Although you can find your customers at the retail point of sale, smart devices are also making traditional offline moments into online opportunities. Cultivate your brand by providing a QR code to click to your brand’s website or develop an interactive mobile app. Be proactive in posting timely responses to both positive and negative online reviews. Join in the social media conversation by searching industry #topics, participating in Twitter chats, and replying to @brand mentions. Test different dates, times and social media tweets and posts to ensure you’re reaching the optimal audience members when they are most apt to engage.
  • Tune Up. Review your customer diagnostics and compare the results to your company goals. If expectations are not met, what changes are required? If it does not appear that you’re engaging enough with customers or your content is not providing you with new fans or followers, perhaps a new approach is needed. Are you on the right track? Test a new “vehicle” –a promotion vehicle, that is. For example, a social media ad campaign or a cross promotion with a marketing partner can provide you with a new audience.

Make your two-way marketing street the optimal road to a new and refreshing conversation with your customers. In addition to these five steps, you may have your own avenues to success and we would love to hear from you. Please follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Catch the next ones on 6/18 and 7/2. Let’s share, engage, and learn from each other.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image