6 Amazingly Simple Headline Tips to Transform Your Existing Content

It’s springtime, a perfect time to review what’s in your closet and see what existing pieces can make a new outfit or a new look.

The same principles apply to Content Marketing.  With a few headline changes, you can change the appearance of your content to be brand new. Much like a wardrobe has essential components, there are six distinct components to a headline. An outstanding headline should be explicit and have at least three of the six components. And, just as some outfits work better for certain occasions, some headline words and components are more optimal on diverse social platforms.

1. Emotional

The headline should include an emotional trigger word using a superlative.  Examples are amazing, humorous, electrifying, stunning, inspiring, extraordinary, and successful.  Know your audience and speak to them, carefully choosing the words that will most appeal to your target customers. For example, the word “successful” is much stronger on LinkedIn than on Facebook or Twitter.

Creating a clever headline can also appeal to the humorous side of the reader and intrigues the audience to click into the blog. One of Zircon’s most popular blogs, “A Wall is a Wall is a Wall” tells a simple headline narrative that beckons the reader to find out more.

We used the superlative, amazingly, in our headline. We could easily change it to “6 Successful Headline Tips”, or “5 Effective Headline Tips”, depending on our target audience.

2. Content

Use a word or phrase to indicate the type of content the reader should expect. A picture or video can be useful in demonstrating to the audience how a tool works; Zircon, for example, often embeds video content into a blog via our YouTube channel. Other examples of content words within a headline include charts, quotes, facts, tips and tricks, habits, warnings and mistakes.

“Tips” works well across most networks. We used the word tips in our headline.

3. Topic

Hot topics can be trending topics found on Right Relevance, Buzzsumo, Hootsuite, Buzzfeed, Twitter, Facebook and more. Within the DIY world, hot topics include the words DIY, home remodeling, tools, kitchens, bathrooms and more. Select a topic that resonates with your audience.

Our topic is content.  (The word headline in our headline is a descriptive word. The headline would work with or without it.)

4. Format

Content Format reveals the style of your content.  Ever notice the numerous examples of a “Top 5 list of” or the viral impact of a quiz or the special interest people pay to personal stories? These examples, plus research reports and how to posts work effectively throughout social media.

The number 6 is in our headline to indicate a list post.

5. Promise

What happens if the reader clicks into your headline? What can they expect? This is what the promise should deliver to the audience. Perhaps they’ll receive a how to guide in home improvement or practical tips of how to install shelving and lighting or a way to create a larger space within a smaller dwelling.

Our promise is to transform your existing content with some simple headline changes.

6. Number

The headline length makes a difference and lengthier headlines spur increased clicks. Experiment with the number of words that are ideal for your target audience.

Our headline has 10 words, not too short, but not so long that is it is not catchy.

Did our headline live up to your expectations?

What’s in your content closet that can be refreshed with a new headline?

At Zircon, we’re continuously looking for ways to help solve end user problems and communicate our solutions in the most effective manner. We would love to hear from you about your content ideas and invite you to share your marketing experiences with us. Please visit us at zircon.comlike us, or follow us.

Please join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!

Twitter Chat Generic

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

Advertisements

The Zircon 411

At Zircon, we continuously challenge ourselves to learn, adapt, and produce the most innovative stud finders and multifunction scanners and detectors for DIYers and professionals alike. The journey is half the fun, right? Below are some ways that Zircon integrates our high quality, customer service philosophy with our state-of-the-art tools.

Product Solutions

We offer end-to-end product solutions that start with the end user’s needs in mind.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

  • Design and Engineering – Innovative. Zircon revolutionized the home improvement industry with the introduction of the hand-held Original StudSensorTM stud finder in 1980. Our designers conceptualized the ground-breaking must-have nature of this tool by users worldwide. Today, we continue to visualize and engineer stud finders , scanners, and detectors that remove the guesswork from projects – saving time and money, whether used casually or for rigorous use day in, day out.
The Original StudSensor™ circa 1980

The Original StudSensor™ circa 1980

  • Manufacturing – We’ve shipped millions of stud finders and scanners to a global audience that spans over 20 countries; yet we’ve never lost the personal touch. From the second we conceptualize a new product design to the moment our products rest in your toolbox, we’re always thinking of our end users.

DIY Know-How: Training and Education

We live and breathe customer service each and every day.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

  • Tip Minute Videos – What are the best stud finders for the job and how do you work with your stud finders when your wall is being “difficult”? These topics and others are easily explained on Zircon’s Tip Minute Video series. In just 60 seconds, these easy-to-follow videos provide insightful knowledge for DIYers of all skill levels.
  • Easy to follow Tips – On any given day, Zircon provides a quick tip on its social media channels to help home enthusiasts and contractors solve DIY problems.
  • Interactive Support Center – get 24/7 help from Zircon’s Interactive Support Center. Easily find answers to your stud finding questions.
  • Customer Service Line – Zircon’s customer service team is standing by to help solve your simplest to most complex stud finding challenges. Reach out to us toll-free at 1-800-245-9265 from 8:30 am to 5:30 pm PST.

Stud Finders, Multifunction Scanners and Other Electronic Tools

Zircon designs and manufactures a wide range of DIY and professional tools, such as StudSensorTM stud finders equipped with CenterVision® Technology to find the center and edges of studs, metal detectors to locate rebar in concrete, electrical scanners to alert the presence of live wire, and water detectors to help prevent water damage.

Want to learn more? Read more about our history and how it all began with our “Original StudSensorTM Story” or visit us at zircon.com, like us, or follow us.

Twitter Chat GenericPlease join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

The Two-Way Marketing Street

From the early days of transactional marketing to today’s highly engaging relationship marketing, marketers have learned to adapt to the changing customer culture. Today’s marketers are entrenched in a two-way marketing street – one that is give and take, listen and respond, lead and reciprocate, and go forward and take a step back.

Marketing image

Customers are directing traffic to and from your website, stopping to converse from the sidelines of third party sites or they are sitting in the driver’s seat, steering your discussion via the social media stratosphere.

How can companies benefit from the two-way street of marketing? Here are five superhighway ideas for your brand:

  • Rev It Up. Ignite your customer engine by understanding first what’s on your audience’s mind. What do they want? What are they thinking? Customer centricity is #1, replacing a sometimes contrasting sales mentality. Get the customer insights directly from the source. Conduct customer surveys, create polls, and engage in social listening via online services, such as NUVI, to understand what is most important to your audience. With survey tools, such as SurveyMonkey, Zoomerang, and SurveyTool, you no longer need to guess what your customer really wants.
  • Remove Roadblocks. How does your brand reduce customer pain points? Show how your product saves time, creates value, and eliminates guesswork. Offer hands-on YouTube tutorials, create an online knowledge center, and offer how-to tips via social media. By sharing time and money saving ideas to your fans and followers, you’ll reap the benefits via enhanced customer loyalty and a more engaged audience. At Zircon, the company’s Interactive Support Center offers 24/7 troubleshooting, customers can call tech support to talk to a live tool technician, and the company’s social media channels offer timely DIY shortcuts and useful project hints for tool enthusiasts.
  • Create Curb Appeal. To develop the road to customer engagement success and an enthusiastic, on-going dialog, communicate your brand’s uniqueness in a clear, succinct, yet creative manner. Amp up your shares, likes, and followers through knowledgeable and resourceful content that resonates with your audience. Out of ideas? Research industry influencers, conduct in-office brainstorming sessions, and develop partnerships with like minded companies to nurture, create, and catapult ideas. DIY industry leaders, such as @HGTV, @industryedgeNHS and @kbtribechat have insightful content that may springboard your own blog, video, and content ideas.
  • Test Drive. Take a test drive to gain a new business perspective and meet customers where they are. Although you can find your customers at the retail point of sale, smart devices are also making traditional offline moments into online opportunities. Cultivate your brand by providing a QR code to click to your brand’s website or develop an interactive mobile app. Be proactive in posting timely responses to both positive and negative online reviews. Join in the social media conversation by searching industry #topics, participating in Twitter chats, and replying to @brand mentions. Test different dates, times and social media tweets and posts to ensure you’re reaching the optimal audience members when they are most apt to engage.
  • Tune Up. Review your customer diagnostics and compare the results to your company goals. If expectations are not met, what changes are required? If it does not appear that you’re engaging enough with customers or your content is not providing you with new fans or followers, perhaps a new approach is needed. Are you on the right track? Test a new “vehicle” –a promotion vehicle, that is. For example, a social media ad campaign or a cross promotion with a marketing partner can provide you with a new audience.

Make your two-way marketing street the optimal road to a new and refreshing conversation with your customers. In addition to these five steps, you may have your own avenues to success and we would love to hear from you. Please follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Catch the next ones on 6/18 and 7/2. Let’s share, engage, and learn from each other.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

What is a Blog?

Is the written word still viable?  In the social media age, how important are articles? Twitter’s 140 character platform, YouTube’s visual channel, and the creative and instantaneous nature of Instagram make marketers contemplate if traditional marketing materials still compel customers to act, buy or engage with a brand.

wp-blue-1024x768

Businesses still need written content – and lots of it – to continue to embrace the company’s brand followers and attract new customers.

At Zircon Corporation, you may know them as the maker of the original electronic stud finder, the company has an extensive library of content that it continuously produces for its domestic, as well as international, audience. Content includes videos, news releases, white papers, emails, ads, web copy, packaging, merchandising, instructions, and more. Each online and offline piece has a vital goal – to educate and promote the company’s vision and products. A favorite among communications specialists is the blog.

“What is a blog?” you may be asking. Well, you may not already realize it, but you’re actually reading one now! A blog is defined as a journal or website of posts that are arranged in chronological order. The author of the posts is called a blogger. A blogger may want to capture his or her thoughts in a casual basis and be able to refer to this information at a later date. Other blogs enable the blogger to capture real-time comments from customers which gives the company valuable marketing data.

Bloggers typically use an informal style of writing, as compared to when writing a news release, yet still are engaging and informative. Blogs can be light and airy or be more detailed and focused. Usually, the blog will have a distinct topic or theme that the blogger writes about. The blogger’s audience expands from other bloggers to customers, colleagues, friends or family.

Zircon bloggers tackle everyday business challenges via the Zircon Pro Expert, Zircon in the Real World, and Zircon’s Marketing ToolBox blog sites.  Check out these blogs to get an idea of what a blog is.  What topics would you like to blog or read about?  Comment on our Facebook page or follow us on Twitter and share your blog with us. We’d love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.  Sharon image