Putting the Living into the Living Room

Décor transitions occur throughout the home. Within the living room, our #decortrends chat participants shared impactful ideas on how to create a warm, inviting, and personal vibe. Our co-host @dreamwallsglass provided insightful questions that drew not only thought provoking ideas, but tangible projects that designers, decorators, and DIYers can immediately benefit from.

Image: @windowworksCA

For the latest living room trends on doors and windows, @dreamwallsglass commented, “For instance, we’ve started seeing pocket doors bump out barn doors as (a) hottest trend. Frees up walls.” Also, multiple windows, bay windows, and larger windows can make quite an impression.  As window expert @WindowWorksCA mentioned, “We’re seeing window film being used in place of curtains in living rooms and other spaces.” @sweetloretta added, “Skylights and embedded fixtures can highlight the windows.”

Image: @dreamwallsglass

Mirrors can also add enhanced space, lighting, and brightness to the living room. As shared by @dreamwallsglass, interior glass can section off spaces. Additionally, a mirror screen can shift the way the room appears, instantly changing the vantage point and providing a new décor backdrop.

A challenge for décor experts is to design the living room to convey warmth and personality. With the chat participants’ guidance, however, adding a homey and comfortable environment does not need to be difficult. “Family pictures add a homey touch,” shared @jorgensonlocker who also added, “A beautiful fireplace and mantel is a nice focal point.”

Image: DODByBrownWood

Continuing on the trend of fireplaces, @DODByBrownWood conveyed, “I love floor to ceiling marble fireplaces. It catches my eye everytime!”

A pop of color in the living room can provide another interesting point of distinction and create as informal or formal a feeling as needed. Although neutrals are often desired, bolder colors are in demand, too. Shared @Best_Flooring, “We hear bold colors are gaining popularity. Bold curtain and shade colors can make a great focal point.” @Dreamwallsglass also stated  blues are gaining in popularity. “Definitely seeing more blues. It can go casual, playful or dressy. Pops of brights to cheer up everything!” While solid colors often pair nicely with other solids or patterns, too, sometimes contrasting colors go hand in hand in the living room. According to @PurePlumbingLV even darker colors are in style. “I am actually seeing more people try some darker tones!”

The living room, whether used for formal occasions or as an overflow play or work area can be dressed up (or down) as much as one’s personality desires.

Join us weekly at #decortrends Thursdays at 11 am PST. Share, learn, and engage with like minded professionals! For other inspiring ideas, please follow us @zircontools, like us on Facebook, or visit zircon.com.

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Your Recipe to Blog Success

The holiday season is upon us. And I don’t know about you, but even with Thanksgiving over, I’m still hungry. Hungry for cookies, treats, pies, and… great content. Yes, you read right – great content.

Yet, this hunger is year-round. And blogs are just what my appetite has in mind.

Blogs are everywhere, but not all are appealing. What makes a great blog… great? Well, as with all things, there are vital elements one needs to consider and, just like any culinary dish, having a great recipe to start from is key.

So where does one begin? How does one effectively create the main content course? Is there a ‘secret sauce’ to this marketing mix?

Blogging is one way to engage your audience, especially if you utilize some of these tasty ingredients (quick hints) from these successful bloggers.

Fill Your Heart and Mind

Heartwarming, informal stories can create lasting blogosphere fans. Anticipate what your audience wants to read about, much like you would tailor your dinner party to the guests you are hosting. Then, tie the message you want to convey via an easy-to-follow story as if the reader were right there with you. Zircon in the Real World readers are entertained while also receiving how-to tips through an informative, yet light-hearted blog series. Learning while also having fun? It can’t get any more engaging than that!

shutterstock_135988217What’s in a Name?

You’ve probably heard (and used) the saying, “Never judge a book by its cover,” but does that also hold true with blog titles? Titles should be captivating, relevant to the blog content, and compelling. Titles should give a quick glimpse into what the blog will be about in the two seconds it takes for a person to read it because let’s face it… we’re all short on time and nobody wants to invest time in something, only to feel misled and cheated because it was exactly not what he/she was looking for.

Preparation and Cooking Time

More modern culinary recipes note the time it will take to prepare the dish – even breaking it down to prep and cook time. And like we said before about time… it’s a luxury not all of us has. So while prep/research time for a blog can be unlimited, the actual cook/read time for a blog should follow a basic rule of thumb. If it’s not necessary to the reader, don’t include it. Less is definitely more!

Presentation – Tantalize with Key Product Attributes

A dish may taste good, but you also want it to look good! Never underestimate formatting. Make it easy to read and follow. Some prime examples are Amy Wax’s Color911 blog which focuses on color accenting, painting, and beautifying the home while seamlessly tying in the color911 mobile app. Zircon’s Pro Expert blog also shares in-depth ways to use Zircon’s stud finders in an easy-to-understand, step-by-step fashion.

Don’t Forget the Dressing – Photos of the Finished Product

Entice avid readers by including images, videos, and graphics that add interest, depth, and something to aspire to. Combining ‘before’ and ‘after’ photography and works-in-progress are some of the hallmarks of success for Riggins Construction’s blog. Likewise, Avente Tile’s blog effectively includes photos that produce a more impactful blog series while Home and Stone’s content informs and engages its audience with stylish imagery and functionality.

Variations

And as with any recipe, don’t be afraid to have fun with it and substitute ingredients to make a traditional blog your own. Giving your blog a slightly different taste of the same recipe will surely make your blog stand out from the crowd.

For hands on tips, please join our “Gifts” #diytrends Twitter Chat on Thurs, 12/18 at 11 am PST. Get insights on this gift giving season.

Please also check out these blogs from some of our #diytrends professionals:

@aecdaily@organized82@usspecproducts@kitchens4living@rangehoodsinc@pstldesigns,

@kitchen_sync@artofpowr@pegasuslighting@tradewindsimp@ronfeir@homeadvisor@improvecenter

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.  Sharon image