Gift Ideas for Everyone on Your List

Santa Christmas List

365 days a year, Santa and his elves are busily preparing for Santa’s big night in the sky.

At his North Pole workshop, Santa is creating his list, penciling in names, and assigning Elf projects. We’re taking a page right out of Santa’s Nice List with our choices for this year’s gift guide. Who’s on your list?

The Fixer

[fik-ser] noun

  1. A person or thing that fixes
MultiScanner® i520

MultiScanner® i520

Everyone knows one, or may even have a person like this in the household, who is constantly tinkering and fixing things around the house. For them, the Zircon MultiScanner® i520 OneStep® is the perfect gift.

This all-in-one wall scanner finds studs, metal, and live electricity making it the ideal tool for your active DIYer. ACT™ Auto Correcting Technology automatically recalibrates to correct common errors automatically and the ultra-bright display screen makes for easy viewing in dark environments.

The Designer

[dih-zahy-ner] noun

     1.  A person who devises or executes designs, especially one who creates froms, structure, and patterns

ss_e50_product-400x1000

StudSensor™ e50

There’s always a creator or visionary in every family – the person who thinks that two non-congruent shapes go together or your sister who first insisted on taking down the wallpaper (or putting it up), or maybe the cousin who is regularly redesigning a space that already seemingly looks perfect. For the next new wall hanging, fanciful artwork, or framed picture that adorns the walls, your Designer would benefit from having the Zircon StudSensor™ e50 stud finder.

The e50 quickly and easily locates the edges of wood and metal studs behind walls, floors, and ceilings while also alerting the presence of live electricity. It’s a definite must-have around the house for projects, big and small.

The Weekend Warrior

[week-end wawr-ee-er] noun

      1. Any person who vigorously pursues activities outside of the work week, in a work-like and intensive manner

ExitPoint™ XL300

ExitPoint™ XL300

Have someone on your list who spends countless hours on various house projects and is a bonafide home improvement expert? If you’re looking for a gift that is both unique and useful, your recipient will love to unwrap the all new ExitPoint™ XL300.

A novel tool that can be used two ways: As a through-hole drill guide to locate exit points, or as an external stud finder when used in conjunction with a normal stud finder. Just place a transmitter magnet on your target point and scan with the receiver on the other side of the wall. The XL300 scans through most types of non-magnetic materials, such as wood, drywall, brick, and concrete up, to 11.81 in. thick. It’s perfect for running television cables and security wiring through walls for that clean, seamless look.

Make it easier for the elves in your household with these handy home improvement tools. Got another Zircon favorite that you hope makes its way into your Christmas stocking this year? Share the cheer with us. Follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Let’s share, engage, and learn from each other.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.

References:

http://www.dictionary.com

The Shapes of Social Media

Social media is shaping business communication. A brand’s influence expands and contracts to the shapes of social media and a flow of new content provides companies with new ways to engage and share their brand with fans. Marketers can be, however, challenged to write content. By using the shapes of social media as your content template, you can more readily create new posts and articles.

Square

You’re at square one with a seemingly lack of content ideas. Know this: The ideas are there. Do you have a new product, service, or program to talk about? Perhaps you are challenged by an issue or would like to brainstorm? Go ahead and ask questions, write answers, query your readers, write how-to’s, provide tips, and lend ideas. Use your keyboard to talk to your readers. Let your imagination take you from Square One to a new dimension. Social media content providers also can help you with the idea generation. Hootsuite, for example, has content suggestions which are handy when you’re challenged to get started.

Inverted Triangle
Invert TriMore readily draw in new readers by using the inverted triangle approach. Start with a macro view and then continue to provide interest to your readers with specific details, ending with your product or service.

Hexagon

Want help from social media influencers?  Consider cross-promoting your blog with other bloggers. Guest blogging on someone else’s site, with a link back to your own, will open up a whole new audience to your products and services. Another cross-promotion strategy is to, within your own blog, reference and link back to articles of other bloggers.

You can also form an alliance with other bloggers, thereby multiplying the comments and shares of content to each other’s content. For examples, please take a look at these popular and successful blog sites for do-it-yourself tips and techniques: Range Hoods, Inc, Saw Dust Girl, and My Fix It Up Life.

Another simple to implement hexagonal idea is to blog roll – provide a list of links on your blog sidebar to the blogs that you like and also ask other bloggers to do the same for you. Bloggers are truly a community, so consider promoting your blog via these popular places: WordPress, Medium, StackStreet, Triberr, and LinkedIn Groups.

Circle

You don’t have to reinvent the wheel every time you need to create content, but it’s important to keep that wheel turning and the momentum going.  Repurpose your blog post and publish it to all your social media channels with catchy headlines and photos tailored for each platform. If you’ve got more than one blog, use reciprocal links with images, linking one blog to another and vice versa. Write posts for multiple platforms – one idea goes a long way. Your content was meant to be enjoyed and shared. Start posting and you’ll soon see a reciprocal effect. Zircon has four popular blog sites, Zircon’s Pro Expert, Zircon in the Real World, Zircon’s Marketing Toolbox, and Zircon Japan.

One or more of the social media shapes can help guide your content. Do you have a (different) shape that works best for you? We would love to hear from you. Join us every 1st and third Thursday, 11 am PST for our #diytrends chat, visit us at www.zircon.com, or like us on Facebook.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Follow us on Twitter or like us on Facebook. Sharon image