Your Recipe to Blog Success

The holiday season is upon us. And I don’t know about you, but even with Thanksgiving over, I’m still hungry. Hungry for cookies, treats, pies, and… great content. Yes, you read right – great content.

Yet, this hunger is year-round. And blogs are just what my appetite has in mind.

Blogs are everywhere, but not all are appealing. What makes a great blog… great? Well, as with all things, there are vital elements one needs to consider and, just like any culinary dish, having a great recipe to start from is key.

So where does one begin? How does one effectively create the main content course? Is there a ‘secret sauce’ to this marketing mix?

Blogging is one way to engage your audience, especially if you utilize some of these tasty ingredients (quick hints) from these successful bloggers.

Fill Your Heart and Mind

Heartwarming, informal stories can create lasting blogosphere fans. Anticipate what your audience wants to read about, much like you would tailor your dinner party to the guests you are hosting. Then, tie the message you want to convey via an easy-to-follow story as if the reader were right there with you. Zircon in the Real World readers are entertained while also receiving how-to tips through an informative, yet light-hearted blog series. Learning while also having fun? It can’t get any more engaging than that!

shutterstock_135988217What’s in a Name?

You’ve probably heard (and used) the saying, “Never judge a book by its cover,” but does that also hold true with blog titles? Titles should be captivating, relevant to the blog content, and compelling. Titles should give a quick glimpse into what the blog will be about in the two seconds it takes for a person to read it because let’s face it… we’re all short on time and nobody wants to invest time in something, only to feel misled and cheated because it was exactly not what he/she was looking for.

Preparation and Cooking Time

More modern culinary recipes note the time it will take to prepare the dish – even breaking it down to prep and cook time. And like we said before about time… it’s a luxury not all of us has. So while prep/research time for a blog can be unlimited, the actual cook/read time for a blog should follow a basic rule of thumb. If it’s not necessary to the reader, don’t include it. Less is definitely more!

Presentation – Tantalize with Key Product Attributes

A dish may taste good, but you also want it to look good! Never underestimate formatting. Make it easy to read and follow. Some prime examples are Amy Wax’s Color911 blog which focuses on color accenting, painting, and beautifying the home while seamlessly tying in the color911 mobile app. Zircon’s Pro Expert blog also shares in-depth ways to use Zircon’s stud finders in an easy-to-understand, step-by-step fashion.

Don’t Forget the Dressing – Photos of the Finished Product

Entice avid readers by including images, videos, and graphics that add interest, depth, and something to aspire to. Combining ‘before’ and ‘after’ photography and works-in-progress are some of the hallmarks of success for Riggins Construction’s blog. Likewise, Avente Tile’s blog effectively includes photos that produce a more impactful blog series while Home and Stone’s content informs and engages its audience with stylish imagery and functionality.

Variations

And as with any recipe, don’t be afraid to have fun with it and substitute ingredients to make a traditional blog your own. Giving your blog a slightly different taste of the same recipe will surely make your blog stand out from the crowd.

For hands on tips, please join our “Gifts” #diytrends Twitter Chat on Thurs, 12/18 at 11 am PST. Get insights on this gift giving season.

Please also check out these blogs from some of our #diytrends professionals:

@aecdaily@organized82@usspecproducts@kitchens4living@rangehoodsinc@pstldesigns,

@kitchen_sync@artofpowr@pegasuslighting@tradewindsimp@ronfeir@homeadvisor@improvecenter

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.  Sharon image

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Creating Lasting Marketing Value

Marketing imageMarketers strive for ways to attract and retain loyal customers and one way is to create lasting marketing value.  Companies want passionate brand advocates — you know the type?  They are the dream customers who write engaging reviews, generate exciting word-of-mouth endorsements, and purchase the very latest company brands.  Because a brand impression can last for days, if not months or years, marketing must trod out of the starting gate, bold and efficient, armed with marketing muscle and data.

shutterstock_91912871 (2)

I strive to make a strong tie with the customer from the inception.  How best can we expeditiously and effectively communicate with our product users?  Short term, why does the customer pick up the package?  What graphics, tone, and text conveys the brand message?  Long term, how do we cultivate this relationship through email, social media, advertising, promotions, and other tactical elements?  At Zircon, we want to create “stickiness”.  What is the glue that will hold us together with our customers?  We want to captivate their attention for not just mere seconds, but for hours while the tool is in the customer’s hands and have our admirers tells their friends about their positive Zircon experience.

Marketers are constantly testing the results of a campaign.  Leads are quantified from the latest industry tradeshow, media hits are counted, email open rates are examined, sales are tallied, return on investment is calculated and more.  These marketing statistics point to success or areas for improvement.  What sticks out to the customer, retailer, and consumer’s mind about the campaign and will the brand effect have legs to continue onward well past the campaign’s expiration date?  Through the years, the Zircon brand has taken different twists and turns, but all in response to customer needs.  For example, when asked for smaller, more nimble tools, Zircon responded with ergonomically designed stud finders that work well at any angle.

Creating lasting value begins with the customer.  From a strategic and from a tactical viewpoint, when the customer is front and center in the decision making processes, then, we’re heading in the right direction.  Beginning with the key marketing concepts, the customer is the star of the show.  Other companies may go astray and put only the product front and center; unfortunately, disconnected companies blindly float out of focus from the customer’s eye.  My goal is to lead the value discussion, put it on each marketing deliverable, and make it last for years to follow.

As a real life example of how Zircon is passionate about our customers, please take a look at our blog, “The Dog Ate My StudSensor“.

It’s invigorating to think of the customer – we anticipate his needs, we act upon them, we measure our results and we start over again.  With anticipation, each new campaign brings an opportunity to further solidify the customer bond.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Follow us on Twitter or like us on Facebook. Sharon image