The holiday season is upon us. And I don’t know about you, but even with Thanksgiving over, I’m still hungry. Hungry for cookies, treats, pies, and… great content. Yes, you read right – great content.
Yet, this hunger is year-round. And blogs are just what my appetite has in mind.
Blogs are everywhere, but not all are appealing. What makes a great blog… great? Well, as with all things, there are vital elements one needs to consider and, just like any culinary dish, having a great recipe to start from is key.
So where does one begin? How does one effectively create the main content course? Is there a ‘secret sauce’ to this marketing mix?
Blogging is one way to engage your audience, especially if you utilize some of these tasty ingredients (quick hints) from these successful bloggers.
Fill Your Heart and Mind
Heartwarming, informal stories can create lasting blogosphere fans. Anticipate what your audience wants to read about, much like you would tailor your dinner party to the guests you are hosting. Then, tie the message you want to convey via an easy-to-follow story as if the reader were right there with you. Zircon in the Real World readers are entertained while also receiving how-to tips through an informative, yet light-hearted blog series. Learning while also having fun? It can’t get any more engaging than that!
What’s in a Name?
You’ve probably heard (and used) the saying, “Never judge a book by its cover,” but does that also hold true with blog titles? Titles should be captivating, relevant to the blog content, and compelling. Titles should give a quick glimpse into what the blog will be about in the two seconds it takes for a person to read it because let’s face it… we’re all short on time and nobody wants to invest time in something, only to feel misled and cheated because it was exactly not what he/she was looking for.
Preparation and Cooking Time
More modern culinary recipes note the time it will take to prepare the dish – even breaking it down to prep and cook time. And like we said before about time… it’s a luxury not all of us has. So while prep/research time for a blog can be unlimited, the actual cook/read time for a blog should follow a basic rule of thumb. If it’s not necessary to the reader, don’t include it. Less is definitely more!
Presentation – Tantalize with Key Product Attributes
A dish may taste good, but you also want it to look good! Never underestimate formatting. Make it easy to read and follow. Some prime examples are Amy Wax’s Color911 blog which focuses on color accenting, painting, and beautifying the home while seamlessly tying in the color911 mobile app. Zircon’s Pro Expert blog also shares in-depth ways to use Zircon’s stud finders in an easy-to-understand, step-by-step fashion.
Don’t Forget the Dressing – Photos of the Finished Product
Entice avid readers by including images, videos, and graphics that add interest, depth, and something to aspire to. Combining ‘before’ and ‘after’ photography and works-in-progress are some of the hallmarks of success for Riggins Construction’s blog. Likewise, Avente Tile’s blog effectively includes photos that produce a more impactful blog series while Home and Stone’s content informs and engages its audience with stylish imagery and functionality.
And as with any recipe, don’t be afraid to have fun with it and substitute ingredients to make a traditional blog your own. Giving your blog a slightly different taste of the same recipe will surely make your blog stand out from the crowd.
For hands on tips, please join our “Gifts” #diytrends Twitter Chat on Thurs, 12/18 at 11 am PST. Get insights on this gift giving season.
Please also check out these blogs from some of our #diytrends professionals: