The Zircon 411

At Zircon, we continuously challenge ourselves to learn, adapt, and produce the most innovative stud finders and multifunction scanners and detectors for DIYers and professionals alike. The journey is half the fun, right? Below are some ways that Zircon integrates our high quality, customer service philosophy with our state-of-the-art tools.

Product Solutions

We offer end-to-end product solutions that start with the end user’s needs in mind.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

  • Design and Engineering – Innovative. Zircon revolutionized the home improvement industry with the introduction of the hand-held Original StudSensorTM stud finder in 1980. Our designers conceptualized the ground-breaking must-have nature of this tool by users worldwide. Today, we continue to visualize and engineer stud finders , scanners, and detectors that remove the guesswork from projects – saving time and money, whether used casually or for rigorous use day in, day out.
The Original StudSensor™ circa 1980

The Original StudSensor™ circa 1980

  • Manufacturing – We’ve shipped millions of stud finders and scanners to a global audience that spans over 20 countries; yet we’ve never lost the personal touch. From the second we conceptualize a new product design to the moment our products rest in your toolbox, we’re always thinking of our end users.

DIY Know-How: Training and Education

We live and breathe customer service each and every day.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

  • Tip Minute Videos – What are the best stud finders for the job and how do you work with your stud finders when your wall is being “difficult”? These topics and others are easily explained on Zircon’s Tip Minute Video series. In just 60 seconds, these easy-to-follow videos provide insightful knowledge for DIYers of all skill levels.
  • Easy to follow Tips – On any given day, Zircon provides a quick tip on its social media channels to help home enthusiasts and contractors solve DIY problems.
  • Interactive Support Center – get 24/7 help from Zircon’s Interactive Support Center. Easily find answers to your stud finding questions.
  • Customer Service Line – Zircon’s customer service team is standing by to help solve your simplest to most complex stud finding challenges. Reach out to us toll-free at 1-800-245-9265 from 8:30 am to 5:30 pm PST.

Stud Finders, Multifunction Scanners and Other Electronic Tools

Zircon designs and manufactures a wide range of DIY and professional tools, such as StudSensorTM stud finders equipped with CenterVision® Technology to find the center and edges of studs, metal detectors to locate rebar in concrete, electrical scanners to alert the presence of live wire, and water detectors to help prevent water damage.

Want to learn more? Read more about our history and how it all began with our “Original StudSensorTM Story” or visit us at zircon.com, like us, or follow us.

Twitter Chat GenericPlease join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

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It’s Showtime!

Picnic with dogSummer is here!  Backyard barbecues, picnics by the lake, and outdoor concerts fill those warm, sunny days. But even with these simple outings, before the festivities begin, logistics must be in order; from purchasing supplies, to producing a guest list, to selecting the venue. Similarly, boardrooms across America are armed with logistical planning for their major year end event – the holiday shopping season.

Prep time sets the stage for success days, weeks, months and sometimes even years down the line. To successfully promote a holiday campaign or launch a new product into the marketplace, extensive details cannot be left to chance – everything needs to be intricately placed together like pieces of a Jenga puzzle that must fit just right and with the right touch. A well-thought out action plan practically leaps off the manufacturing floor into shipping and into the retailer’s footprint. Put a marketing deliverable into the schedule at the wrong time and an entire chain reaction takes place with far reaching consequences, including increased costs and missed due dates.

At Zircon, a new product launch is our “showtime”!  It’s the apex, a culmination of tightly scheduled jobs and projects with highly skilled engineers, product specialists, marketers, customer advocates, and design experts.  So, while they’re underway executing in-store details for the holidays 6 months away, Zircon still continuously researches and develops new products to raise its innovative standards and provide cutting-edge high quality tools for DIYers and professionals alike.

It is the never ending quest for fresh new ideas against a backdrop of deadline dates that fuels marketers, and Zircon, to continue to push boundaries, create new efficiencies, and deliver innovative products year after year.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon imageFor more info, follow us on Facebook or tweet us @zircontools.

It’s All in the Packaging

Marketing imageThe next time you’re in your home center or local hardware store, go to the nearest aisle and pick up a product that catches your eye. Ask yourself, “Why did I select this particular product? Is it because of the graphics or maybe the shape or type of the packaging?” Then take a closer look at the package as a whole. What message does the packaging convey? Does the packaging complement the product?SS HD25 frnt

Retail packaging is an art and, when skillfully done, serves multiple purposes. In its most practical sense, packaging houses and protects a product. However, with adequate thought and design, it can also be functional.

Packaging materials can range anything from plastic, cardboard, aluminum, or glass and are often combined for improved functionality, reduced costs, theft prevention, durability, and increased store shelf appeal. In the home improvement market, you may notice more rugged, durable materials, such as hard steel cases or clamshell embodied packaging that completely encase the product, are used.

A marketer’s goal is to design an aesthetically appealing, yet informational, package that can entice the shopper to pick out, learn about, then buy, their product at the point of sale. Differentiation is key! In the couple seconds a consumer decides if the product is viable, the packaging must quickly and clearly convey what the product is, how their tool is better, and why the shopper needs it. As packaging real estate is often very limited, style design and determining what product information is most pertinent can be a challenging, if not daunting, task.

At Zircon, we continuously look for ways to effectively and concisely communicate our product’s story via our packaging. Incorporating technological advances such as QR codes, that when scanned with your smartphone, can link to additional product information and videos, take minimal space, and yet allows us to supplement our product’s message so our customers can still make an informed buying decision.

While our packaging has evolved over the years, changing size, shape, color, and words, our overall commitment remains the same – design a package that not only engages the consumer, but provides an unwritten bond between Zircon and our end user as he/she purchased a tool they understood, valued and needed.

To optimize the usefulness of your Zircon tool, make sure to view our blog, “How is Your Battery?” for key insights.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Follow us on Twitter or like us on Facebook. Sharon image