Three Earthly Business Revelations from Independence Day: Resurgence

Independence Day: Resurgence catapults twenty years into the future from the original 1996 film. In future state Earth, new technological breakthroughs propel multiple space craft that not only journey through outer space, but readily transport crew to and from the Moon, Saturn, and Earth itself. Although reaching for the stars is just one space pod away, our planet again is at the brink of extinction from aliens.

Independence Day Image

Credit: 20th Century Fox

Without Captain Steven Hiller (Will Smith), the movie arches with other heroes from the original film, along with the next gen comprised of a legacy squad of pilots and new original characters who apply stealth tactics and dry wit to combat the enemy.

Here are three business lessons every human, alien, or other space creature can benefit from:

  1. Know Friend vs. Foe

Testing the resolve of the Moon’s captain, the U.S. President, and its allies, the white elliptical sphere that patterns its way around the Moon seemingly poses a threat. World renowned Dr. Levinson (Jeff Goldblum), backed by President Whitmore (Bill Pullman) and his luminescent dreams, strongly implore that the look and feel of this twinkling light vessel does not have the same ominous presence as prior enemy space craft. Rather than face potential annihilation, however, their analyses are cast aside and the threat is neutralized immediately. It is only after its destruction that the military and politicians alike determine that the Sphere was actually an ally who had shared the same formidable Mother Ship alien enemy.

In our earthly life, fortunately, identifying friend vs. foe is not usually a life or death perilous situation. Nevertheless, building in-depth ties with true allies will help your business during the more tumultuous cycles. From trusted advice to working on complex projects, brands need strong partners who can lend expertise that is often outside the company’s core sphere. At Zircon, for example, our company continues to prosper with the extensive network of retailers and distributors who have supported our product lines since its worldly inception in the 1980’s.

  1. Strengthen Your Core

The Pacific Defense Missile System was no competition to the alien’s superior technological prowess. Outmatched from a tech standpoint, how could Dr. Levinson and the worthy heroes continue Earth’s human existence? Drawing upon man’s core strength of ingenuity and calculated risk taking, the pilot squad, President Whitmore, and the extended political, military, and scientific team fight to ward off the alien invasion.

While Generals in the film brace for alien impact, our day-to-day lives can simulate this type of war room – where decisions are sometimes needed immediately and with limited data. In high growth times, maybe even now, this is the opportunity to build up the reserves and to strengthen your core competencies.

  • Offer a hard to replicate service that customers need? Great. Look for more customers during your growth period.
  • Have a selected number of key experts in specialized fields? Wonderful. Perhaps it is time to cross percolate the training between these individuals.
  • Are resources keenly distributed between multiple regions? Excellent. Review and refuel those best efforts for when your options may be limited.

In lean times, you’ll be happy that you tested your system pilots, thoroughly trained your operatives, and did your research on the competitive landscape.

  1. Brainstorming for the Best Alien Answers

Once doubts and competitive rivalries were put aside and collective minds shared a common goal, one sensed triumph in the air. Embracing those who think differently or colleagues who have various self-interests may prove to be the best defense against the competition. Uniting together for a singular cause can merit results faster and more extensively than thinking alone for the “perfect’ answer. Sometimes the optimal solutions can be found through the collective reasoning, the creative thought process, and through group brainstorming. Whether it is a formal meeting of 8 – 10 or a water cooler chat, reach out and extend a hand to someone new – give you and your company that added leverage that can be achieved through diverse ideas. No need to wait for the next alien encounter. Get started today – your future competitive invasion more than likely will not take 20 years – you’ll need every human brain working toward your objective today in 2016, Earth years.

See other intergalactic business ideas from Independence Day: Resurgence? Please follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Let’s share, engage, and learn from each other.

Twitter Chat Generic

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

Advertisements

What is a Blog (Part II)

shutterstock_135988217

In Part I, we explored what a blog is versus other forms of writing.  Optimize your blog today by reading our “How to Blog” tips!

Keep it light.  Readers turn to blogs that are conversational in tone and have a humorous, airy, and entertaining tone. Successful blogs have a “voice” that resonates with readers.

Be thought provoking. It is important to hold the attention of the reader and provide tangible and useful information. Blogs should read well and offer information or a key takeway that the individual can use in his everyday work/job site environment.

Tone down the technical.  Although a blog, similar to other Zircon content, must be 100% accurate, the content should appeal to a broad audience and shouldn’t be an instruction manual, white paper, or technical paper. The objective of the blog is to engage the reader, not necessarily provide a complete how to use the product.

Make it short, but sweet.  Keep the copy simple and concise.  Content that gets to the point and isn’t bogged down in unnecessary jargon or details will obtain higher readership, better shares, and more likes if the information is not too stuffy, confusing or lengthy.  Keep it brief, but not too vague.

Bright Idea iconBring on the visuals.  As strong as words are, think of how the blog can be enhanced with images.  It is often easier for you to get to a key point with a pictogram than many words. One strong visual, in concert with writing, creates the emphasis.

Zircon bloggers tackle everyday business challenges via the Zircon Pro Expert, Zircon in the Real World, and Zircon’s Marketing ToolBox blog sites.  Check out these blogs to get an idea of what a blog is.  What topics would you like to blog or read about?  Comment on our Facebook page or follow us on Twitter and share your blog with us. We’d love to hear from you!