Five Quick and Easy DIY Halloween Décor Ideas from Zircon

Spook your guests and trick or treaters with these five quick and easy Halloween ideas!

Halloween marks the beginning of the home décor season. Save for Christmas, Halloween is the most themed holiday! In fact, Architectural Digest cited that Halloween expenditures for 2016 increased to $82.95 per person, up from $74.34 in 2015. At Zircon, we actively research popular home improvement trends. And in the spirit of the season, we’ve scared up five easy and “spooktacular” DIY ideas for your home.

1) Light the path.

Photo credit: TeenyIdeas.com

A well-lit pathway not only makes it safer for costumed visitors, but can also be the first glance to your bewitching décor. Rather than using open flame candles that can cause fires, a glow stick, battery operated lights or a small flashlight can be safely placed into your pumpkins. Pretty string lights in white will highlight the individual pumpkin glow, creating a rich, fall aura. Or change out your porch bulbs for an orangish glow for a subtle Halloween effect.

2) Be novel. 

Photo credit: The Home Depot Blog

Good lighting complements your décor and can have a lasting effect even after the holiday is over. From ghostly inspired tea lights placed in cubby holes on your bookshelves to novelty lights to new ceiling lights, a change of lights or light fixtures can instantly be in tune with the season.

3) Go batty.

Photo credit: MadeEveryday.com

A cobweb made from simple netting or cascading leaves affixed to your doorway beckon visitors. What’s spookier than a colony of bats hanging from a tree?

4) Color outside the lines.

Photo credit: DigsDigs.com

Although your visitors may expect a traditional orange and black décor, you can spice up your colors with a sophisticated black and white motif. Furnishings as well can be played up to match the festivities. Themed pillows, blankets and throws can easily change the mood from hints of autumn to a full-fledged ghostly manor. A dalliance of deep orange pillows highlights the headboard and room décor of this bedroom.

5) Create lasting impressions.

More permanent in nature, changing or painting cabinetry, wall color, or tile can also be Halloween inspired yet suitable year-round. This orange and white modern kitchen is homey and inviting. This prominent orange vanity works perfectly with the dark slate tile walls.

When enriching your home with décor ideas, always use caution and keep safety first. Avoid tripping perils around wires, clear your lawn or pathway from stones, tree roots and other hazards. Secure your extension cords and make sure they are rated for outdoor use. Indoors, when hanging your décor items, securely fasten your heavy objects to a wall stud or ceiling joist. Find studs or joists by using a quality stud finder, like the Zircon® StudSensor™ e50, that can also alert you to the presence of live, unshielded electrical wiring.

Photo credit: Zircon.com

Have some Halloween décor tips?  Share your ideas and photos with us on Facebook. Tweet home décor and DIY ideas using #decortrends or @zircontools. For more décor ideas, visit www.zircon.com or read more blogs here.

References:

https://www.architecturaldigest.com/story/average-american-halloween-decor-spending

Houzz.com

https://www.statefarm.com/simple-insights/safety/safety-tips-for-halloween-decorations

http:/www.zircon.com/tools/studsensor-e50

Creating Lasting Marketing Value

Marketing imageMarketers strive for ways to attract and retain loyal customers and one way is to create lasting marketing value.  Companies want passionate brand advocates — you know the type?  They are the dream customers who write engaging reviews, generate exciting word-of-mouth endorsements, and purchase the very latest company brands.  Because a brand impression can last for days, if not months or years, marketing must trod out of the starting gate, bold and efficient, armed with marketing muscle and data.

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I strive to make a strong tie with the customer from the inception.  How best can we expeditiously and effectively communicate with our product users?  Short term, why does the customer pick up the package?  What graphics, tone, and text conveys the brand message?  Long term, how do we cultivate this relationship through email, social media, advertising, promotions, and other tactical elements?  At Zircon, we want to create “stickiness”.  What is the glue that will hold us together with our customers?  We want to captivate their attention for not just mere seconds, but for hours while the tool is in the customer’s hands and have our admirers tells their friends about their positive Zircon experience.

Marketers are constantly testing the results of a campaign.  Leads are quantified from the latest industry tradeshow, media hits are counted, email open rates are examined, sales are tallied, return on investment is calculated and more.  These marketing statistics point to success or areas for improvement.  What sticks out to the customer, retailer, and consumer’s mind about the campaign and will the brand effect have legs to continue onward well past the campaign’s expiration date?  Through the years, the Zircon brand has taken different twists and turns, but all in response to customer needs.  For example, when asked for smaller, more nimble tools, Zircon responded with ergonomically designed stud finders that work well at any angle.

Creating lasting value begins with the customer.  From a strategic and from a tactical viewpoint, when the customer is front and center in the decision making processes, then, we’re heading in the right direction.  Beginning with the key marketing concepts, the customer is the star of the show.  Other companies may go astray and put only the product front and center; unfortunately, disconnected companies blindly float out of focus from the customer’s eye.  My goal is to lead the value discussion, put it on each marketing deliverable, and make it last for years to follow.

As a real life example of how Zircon is passionate about our customers, please take a look at our blog, “The Dog Ate My StudSensor“.

It’s invigorating to think of the customer – we anticipate his needs, we act upon them, we measure our results and we start over again.  With anticipation, each new campaign brings an opportunity to further solidify the customer bond.

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Follow us on Twitter or like us on Facebook. Sharon image