The Zircon 411

At Zircon, we continuously challenge ourselves to learn, adapt, and produce the most innovative stud finders and multifunction scanners and detectors for DIYers and professionals alike. The journey is half the fun, right? Below are some ways that Zircon integrates our high quality, customer service philosophy with our state-of-the-art tools.

Product Solutions

We offer end-to-end product solutions that start with the end user’s needs in mind.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

  • Design and Engineering – Innovative. Zircon revolutionized the home improvement industry with the introduction of the hand-held Original StudSensorTM stud finder in 1980. Our designers conceptualized the ground-breaking must-have nature of this tool by users worldwide. Today, we continue to visualize and engineer stud finders , scanners, and detectors that remove the guesswork from projects – saving time and money, whether used casually or for rigorous use day in, day out.
The Original StudSensor™ circa 1980

The Original StudSensor™ circa 1980

  • Manufacturing – We’ve shipped millions of stud finders and scanners to a global audience that spans over 20 countries; yet we’ve never lost the personal touch. From the second we conceptualize a new product design to the moment our products rest in your toolbox, we’re always thinking of our end users.

DIY Know-How: Training and Education

We live and breathe customer service each and every day.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

  • Tip Minute Videos – What are the best stud finders for the job and how do you work with your stud finders when your wall is being “difficult”? These topics and others are easily explained on Zircon’s Tip Minute Video series. In just 60 seconds, these easy-to-follow videos provide insightful knowledge for DIYers of all skill levels.
  • Easy to follow Tips – On any given day, Zircon provides a quick tip on its social media channels to help home enthusiasts and contractors solve DIY problems.
  • Interactive Support Center – get 24/7 help from Zircon’s Interactive Support Center. Easily find answers to your stud finding questions.
  • Customer Service Line – Zircon’s customer service team is standing by to help solve your simplest to most complex stud finding challenges. Reach out to us toll-free at 1-800-245-9265 from 8:30 am to 5:30 pm PST.

Stud Finders, Multifunction Scanners and Other Electronic Tools

Zircon designs and manufactures a wide range of DIY and professional tools, such as StudSensorTM stud finders equipped with CenterVision® Technology to find the center and edges of studs, metal detectors to locate rebar in concrete, electrical scanners to alert the presence of live wire, and water detectors to help prevent water damage.

Want to learn more? Read more about our history and how it all began with our “Original StudSensorTM Story” or visit us at zircon.com, like us, or follow us.

Twitter Chat GenericPlease join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

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Living Large in a Small Space Part 2

Whether you’ve just settled into your first studio apartment, are downsizing from a larger home, or just want to make the best use of tight quarters, living large in a small space can be a paramount goal.

Maximize your home’s functionality and enlarge your living space with these simple tips.

MultiScanner® i520

MultiScanner® i520

  • Less is more. When shopping for your new paradise, look for versatile and smaller sized furniture, and give thought to dual purpose pieces that can hide clutter within tables or in seating with built-in storage. Coffee tables offer diverse options, from built-in ottomans and/or stools to ones with a lift top that can double as a desk or become a pseudo dining room table. A novel idea featured on DIY Network is to turn wagons into mobile seating.
  • Ingenuity reigns.Take old suitcases and transform them into an end table or how about using lockers within a kids’ room? Embellish your walls with artwork, decorative display shelves, a wall mounted flat screen TV, or a framed mirror that will not only add more light, but will make the entire space look bigger. For larger objects, safely anchor them into a wall stud or ceiling joist by using a Zircon® stud finder, such as the MultiScanner® i520.
  • Organize with book shelves, cubicle units, or ladders that can accommodate fabric or straw storage drawers. Built-in storage, drawers or baskets provide ideal ways to help organize a smaller living space. Create art from your momentos with the use of decorative boxes and baskets.
  • Be colorful. The lack of a far/near perspective in a small space is a disruption to positive energy. To achieve a balancing effect, paint, stencil and wallpaper with your favorite colors and designs. Paint the entry and back walls in an accent color, for example, to create a contrasting illusion. Consider track lighting as an ideal lighting option for small spaces.
  • Create mobility. With tight spaces, optimizing square footage is vital. A foldable screen, for example, can provide flexibility to your living space. One moment, a room can be a separate dining area and the next, it can be transitioned into a guest space. Make the screen your own by staining, painting, and/or upholstering the fabric to complement your décor. With creativity, space saving ideas can be a conversation starter and be functional as well.

For additional ideas, visit our Living Large in a Small Space Part I blog, please follow us @zircontools, like us on Facebook, or visit zircon.com. Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Catch the next ones on 10/1 and 10/16.

Let’s share, engage, and learn from each other. Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

References:

DIY Network

hgtv.com

jorgensonlockers.com

What is a Blog?

Is the written word still viable?  In the social media age, how important are articles? Twitter’s 140 character platform, YouTube’s visual channel, and the creative and instantaneous nature of Instagram make marketers contemplate if traditional marketing materials still compel customers to act, buy or engage with a brand.

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Businesses still need written content – and lots of it – to continue to embrace the company’s brand followers and attract new customers.

At Zircon Corporation, you may know them as the maker of the original electronic stud finder, the company has an extensive library of content that it continuously produces for its domestic, as well as international, audience. Content includes videos, news releases, white papers, emails, ads, web copy, packaging, merchandising, instructions, and more. Each online and offline piece has a vital goal – to educate and promote the company’s vision and products. A favorite among communications specialists is the blog.

“What is a blog?” you may be asking. Well, you may not already realize it, but you’re actually reading one now! A blog is defined as a journal or website of posts that are arranged in chronological order. The author of the posts is called a blogger. A blogger may want to capture his or her thoughts in a casual basis and be able to refer to this information at a later date. Other blogs enable the blogger to capture real-time comments from customers which gives the company valuable marketing data.

Bloggers typically use an informal style of writing, as compared to when writing a news release, yet still are engaging and informative. Blogs can be light and airy or be more detailed and focused. Usually, the blog will have a distinct topic or theme that the blogger writes about. The blogger’s audience expands from other bloggers to customers, colleagues, friends or family.

Zircon bloggers tackle everyday business challenges via the Zircon Pro Expert, Zircon in the Real World, and Zircon’s Marketing ToolBox blog sites.  Check out these blogs to get an idea of what a blog is.  What topics would you like to blog or read about?  Comment on our Facebook page or follow us on Twitter and share your blog with us. We’d love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.  Sharon image