Three Earthly Business Revelations from Independence Day: Resurgence

Independence Day: Resurgence catapults twenty years into the future from the original 1996 film. In future state Earth, new technological breakthroughs propel multiple space craft that not only journey through outer space, but readily transport crew to and from the Moon, Saturn, and Earth itself. Although reaching for the stars is just one space pod away, our planet again is at the brink of extinction from aliens.

Independence Day Image

Credit: 20th Century Fox

Without Captain Steven Hiller (Will Smith), the movie arches with other heroes from the original film, along with the next gen comprised of a legacy squad of pilots and new original characters who apply stealth tactics and dry wit to combat the enemy.

Here are three business lessons every human, alien, or other space creature can benefit from:

  1. Know Friend vs. Foe

Testing the resolve of the Moon’s captain, the U.S. President, and its allies, the white elliptical sphere that patterns its way around the Moon seemingly poses a threat. World renowned Dr. Levinson (Jeff Goldblum), backed by President Whitmore (Bill Pullman) and his luminescent dreams, strongly implore that the look and feel of this twinkling light vessel does not have the same ominous presence as prior enemy space craft. Rather than face potential annihilation, however, their analyses are cast aside and the threat is neutralized immediately. It is only after its destruction that the military and politicians alike determine that the Sphere was actually an ally who had shared the same formidable Mother Ship alien enemy.

In our earthly life, fortunately, identifying friend vs. foe is not usually a life or death perilous situation. Nevertheless, building in-depth ties with true allies will help your business during the more tumultuous cycles. From trusted advice to working on complex projects, brands need strong partners who can lend expertise that is often outside the company’s core sphere. At Zircon, for example, our company continues to prosper with the extensive network of retailers and distributors who have supported our product lines since its worldly inception in the 1980’s.

  1. Strengthen Your Core

The Pacific Defense Missile System was no competition to the alien’s superior technological prowess. Outmatched from a tech standpoint, how could Dr. Levinson and the worthy heroes continue Earth’s human existence? Drawing upon man’s core strength of ingenuity and calculated risk taking, the pilot squad, President Whitmore, and the extended political, military, and scientific team fight to ward off the alien invasion.

While Generals in the film brace for alien impact, our day-to-day lives can simulate this type of war room – where decisions are sometimes needed immediately and with limited data. In high growth times, maybe even now, this is the opportunity to build up the reserves and to strengthen your core competencies.

  • Offer a hard to replicate service that customers need? Great. Look for more customers during your growth period.
  • Have a selected number of key experts in specialized fields? Wonderful. Perhaps it is time to cross percolate the training between these individuals.
  • Are resources keenly distributed between multiple regions? Excellent. Review and refuel those best efforts for when your options may be limited.

In lean times, you’ll be happy that you tested your system pilots, thoroughly trained your operatives, and did your research on the competitive landscape.

  1. Brainstorming for the Best Alien Answers

Once doubts and competitive rivalries were put aside and collective minds shared a common goal, one sensed triumph in the air. Embracing those who think differently or colleagues who have various self-interests may prove to be the best defense against the competition. Uniting together for a singular cause can merit results faster and more extensively than thinking alone for the “perfect’ answer. Sometimes the optimal solutions can be found through the collective reasoning, the creative thought process, and through group brainstorming. Whether it is a formal meeting of 8 – 10 or a water cooler chat, reach out and extend a hand to someone new – give you and your company that added leverage that can be achieved through diverse ideas. No need to wait for the next alien encounter. Get started today – your future competitive invasion more than likely will not take 20 years – you’ll need every human brain working toward your objective today in 2016, Earth years.

See other intergalactic business ideas from Independence Day: Resurgence? Please follow us @zircontools, like us on Facebook, or visit zircon.com.

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Product Innovation: The Customer is Always Right!

Marketing image

Each year, companies beef up their product lines with new innovations. What drives ingenuity? How do businesses engineer the next big hit, time and again?  Is it simply the passionate pursuit of one creative pioneer or do several experts brainstorm the next wave of technological wonder?  Does the company pour through mountains of research to determine what products will invigorate, revive, or launch the next new brand?  Or do they just use their core competencies to reengineer a prior product line into a sleek, updated version?  The next product launch could be the brainchild of a singular individual or many think tank professionals.

Oftentimes, the most successful companies evaluate their strengths and weaknesses, current product line, and wants and needs of their customers to provide the greatest genesis for new product inventions. Feedback from jobsite professionals, distributors, the retail network, and experts in the field provide vital insight. Each online end user visit, email, phone call, social media interaction or click through the company’s website provide even more key data of how customers relate to the products.  Each real-life application gives a company, such as Zircon, new information of how the products are applied in the construction or home environment, the problems still to be solved, and the new products that would be the most helpful for everyday work or personal use.

The StudSensor™ HD35 stud finder features the latest design innovation by Zircon.

The StudSensor™ HD35 stud finder features the latest design innovation by Zircon.

With idea generation, creativity is key.  What hasn’t already been tried? What has been tried, but may not have worked? Some product ideas do not reach fruition; however, even these ideas can lay the groundwork for a new product that actually will materialize and prove to be successful.  Zircon uses customer preferences, analytics, and design and process evaluations to determine which new tools will solve DIY and professional sensing and scanning problems.

To meet the company’s mission of delivering innovative, easy-to-use technology to the world’s toolboxes, a new product goes through a rigorous evaluation process. How does the product fit within the current product line and how does it expand upon the existing key benefits and features already promoted by Zircon? Of course, the product must be cost effective and provide real value to the end user as well.  To progress from concept to manufacturing, the potential customers must rate the product with high marks.  How will it help the end user?  Will it make his job quicker and simple to perform?  Will the product be more accurate than comparable products in the marketplace?  Is it intuitive and easy to understand?

The company reviews the product to assess its viability in terms of engineering, manufacturing, and budgeting.  At the jobsite, environmental testing is performed to ensure that the product meets stringent everyday use.  Product science and art converge to produce the next big innovation. The crossroads from idea to manufacturing to marketing is not always a clear cut path. What is clear, however, is that the customer is the leader in this product innovation process.

Sharon imageSharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. For more info, follow us on Facebook or tweet us @zircontools..