Your Décor Choice: Splurging vs. Budgeting

 

When decorating a room or your entire home, deciding on what to budget and what to splurge on is often a big question. Our #decortrends chat participants had key insights on the subject.

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Image: @distinctivetile

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Image: @ncontours

“Splurge on things you want to last a while–appliances, countertops, cabinetry, flooring,” mentioned @jorgensonlocker. “The best thing to #splurge on is luxury tile!” added @distinctivetile. On the other side of the spectrum, chat attendees, such as @sweetloretta cited that little details can go a long way, “Paint is probably the number 1 thing on a budget. A change in artwork works too.” And @dreamwallsglass also recommended to “Try mirrors. Framed mirrors or whole walls, they’re economical sq/ft and can visually open up spaces.” @ncontours mentioned, “Here’s our budget design inspiration: A new coat of paint, re-purpose accessories by color!”

A tight décor budget can prompt decorators, DIYers, and homeowners to be more creative. Upcycling was cited throughout the discussion as an effective method to save money while still personalizing the home.  The inspiration for new home décor ideas, whether on a budget or not, can be derived from Pinterest, Instagram, participation in chats, customers and colleagues.

Join us weekly at #decortrends Thursdays at 11 am PST. Share, learn, and engage with like minded professionals! For other inspiring ideas, please follow us @zircontools, like us on Facebook, or visit zircon.com.

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What is a Blog?

Is the written word still viable?  In the social media age, how important are articles? Twitter’s 140 character platform, YouTube’s visual channel, and the creative and instantaneous nature of Instagram make marketers contemplate if traditional marketing materials still compel customers to act, buy or engage with a brand.

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Businesses still need written content – and lots of it – to continue to embrace the company’s brand followers and attract new customers.

At Zircon Corporation, you may know them as the maker of the original electronic stud finder, the company has an extensive library of content that it continuously produces for its domestic, as well as international, audience. Content includes videos, news releases, white papers, emails, ads, web copy, packaging, merchandising, instructions, and more. Each online and offline piece has a vital goal – to educate and promote the company’s vision and products. A favorite among communications specialists is the blog.

“What is a blog?” you may be asking. Well, you may not already realize it, but you’re actually reading one now! A blog is defined as a journal or website of posts that are arranged in chronological order. The author of the posts is called a blogger. A blogger may want to capture his or her thoughts in a casual basis and be able to refer to this information at a later date. Other blogs enable the blogger to capture real-time comments from customers which gives the company valuable marketing data.

Bloggers typically use an informal style of writing, as compared to when writing a news release, yet still are engaging and informative. Blogs can be light and airy or be more detailed and focused. Usually, the blog will have a distinct topic or theme that the blogger writes about. The blogger’s audience expands from other bloggers to customers, colleagues, friends or family.

Zircon bloggers tackle everyday business challenges via the Zircon Pro Expert, Zircon in the Real World, and Zircon’s Marketing ToolBox blog sites.  Check out these blogs to get an idea of what a blog is.  What topics would you like to blog or read about?  Comment on our Facebook page or follow us on Twitter and share your blog with us. We’d love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics.  Sharon image