Three Earthly Business Revelations from Independence Day: Resurgence

Independence Day: Resurgence catapults twenty years into the future from the original 1996 film. In future state Earth, new technological breakthroughs propel multiple space craft that not only journey through outer space, but readily transport crew to and from the Moon, Saturn, and Earth itself. Although reaching for the stars is just one space pod away, our planet again is at the brink of extinction from aliens.

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Credit: 20th Century Fox

Without Captain Steven Hiller (Will Smith), the movie arches with other heroes from the original film, along with the next gen comprised of a legacy squad of pilots and new original characters who apply stealth tactics and dry wit to combat the enemy.

Here are three business lessons every human, alien, or other space creature can benefit from:

  1. Know Friend vs. Foe

Testing the resolve of the Moon’s captain, the U.S. President, and its allies, the white elliptical sphere that patterns its way around the Moon seemingly poses a threat. World renowned Dr. Levinson (Jeff Goldblum), backed by President Whitmore (Bill Pullman) and his luminescent dreams, strongly implore that the look and feel of this twinkling light vessel does not have the same ominous presence as prior enemy space craft. Rather than face potential annihilation, however, their analyses are cast aside and the threat is neutralized immediately. It is only after its destruction that the military and politicians alike determine that the Sphere was actually an ally who had shared the same formidable Mother Ship alien enemy.

In our earthly life, fortunately, identifying friend vs. foe is not usually a life or death perilous situation. Nevertheless, building in-depth ties with true allies will help your business during the more tumultuous cycles. From trusted advice to working on complex projects, brands need strong partners who can lend expertise that is often outside the company’s core sphere. At Zircon, for example, our company continues to prosper with the extensive network of retailers and distributors who have supported our product lines since its worldly inception in the 1980’s.

  1. Strengthen Your Core

The Pacific Defense Missile System was no competition to the alien’s superior technological prowess. Outmatched from a tech standpoint, how could Dr. Levinson and the worthy heroes continue Earth’s human existence? Drawing upon man’s core strength of ingenuity and calculated risk taking, the pilot squad, President Whitmore, and the extended political, military, and scientific team fight to ward off the alien invasion.

While Generals in the film brace for alien impact, our day-to-day lives can simulate this type of war room – where decisions are sometimes needed immediately and with limited data. In high growth times, maybe even now, this is the opportunity to build up the reserves and to strengthen your core competencies.

  • Offer a hard to replicate service that customers need? Great. Look for more customers during your growth period.
  • Have a selected number of key experts in specialized fields? Wonderful. Perhaps it is time to cross percolate the training between these individuals.
  • Are resources keenly distributed between multiple regions? Excellent. Review and refuel those best efforts for when your options may be limited.

In lean times, you’ll be happy that you tested your system pilots, thoroughly trained your operatives, and did your research on the competitive landscape.

  1. Brainstorming for the Best Alien Answers

Once doubts and competitive rivalries were put aside and collective minds shared a common goal, one sensed triumph in the air. Embracing those who think differently or colleagues who have various self-interests may prove to be the best defense against the competition. Uniting together for a singular cause can merit results faster and more extensively than thinking alone for the “perfect’ answer. Sometimes the optimal solutions can be found through the collective reasoning, the creative thought process, and through group brainstorming. Whether it is a formal meeting of 8 – 10 or a water cooler chat, reach out and extend a hand to someone new – give you and your company that added leverage that can be achieved through diverse ideas. No need to wait for the next alien encounter. Get started today – your future competitive invasion more than likely will not take 20 years – you’ll need every human brain working toward your objective today in 2016, Earth years.

See other intergalactic business ideas from Independence Day: Resurgence? Please follow us @zircontools, like us on Facebook, or visit zircon.com.

Join us every 1st and 3rd Thursday of the month at 11 am PST for our #diytrends chat. Let’s share, engage, and learn from each other.

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Goal Setting and Marketing Planning

Need a jump start to your goal setting? Want to be more effective with your marketing plans? Goal setting and marketing planning are part of an organization’s on-going processes. If it is time for a spring refresher, ask yourself these five questions to achieve goal success.

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High Five Yourself to Goal Success

  1. Why is it important to set goals?

In the words of Yogi Berra: “If you don’t know where you are going, you might wind up someplace else.” Without clear goals in mind, it is difficult to know the plan you should take, what the intermediate plans are, or even if success has been obtained.

  1. Where are you now?

One of the key steps in developing a marketing plan is to determine where you are now:

  • Review the current economic and competitive environment of your industry. Consider completing a SWOT Analysis (identify your company’s strengths, weaknesses, opportunities and threats).
  • Establish your current marketing mix, including your products, service quality, pricing, distribution channels, promotional channels, and communication both online and off-line.
  • Know your market segments, your target market, and how your customers contribute to your bottom line. CRM Tools (Customer Relationship Management) can assist you with this as these systems provide client information and can help identify sales patterns, ROI from marketing efforts, and show relationship patterns between the organization and your customers.
  1. Where do you want to be? And Why?

Set clear goals by using brainstorming. Mind Mapping tools help you organize and map out your thoughts, paths, and plans.

  1. How will you get there?

Once you’ve got your goals in place, you’ll need to establish your action plan, and define strategies, and tactics, budgets, and deadlines.

  1. How will you know you’ve achieved your goals?

When you establish your goal, ensure that they’re SMART goals (specific, measurable, achievable, realistic, and time-bound). Then, you’re able to determine if, when, and how you’ve achieved your goals.

For more information on developing your goals and marketing plan, take a look at SmallBizTrends for a few quick one-page marketing plan templates on their site.  Other good resources for marketing plan advice are: The Marketing Donut, Marketing Profs, and Entrepreneur.

At Zircon, we focus our goals on our DIY and professional contractor customers by providing superior stud finders, scanners, and detectors and an exceptional user experience. We love to engage with our users and invite you to share your tool experiences with us. Please visit us at zircon.comlike us, or follow us.

Please join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!

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Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image