It’s springtime, a perfect time to review what’s in your closet and see what existing pieces can make a new outfit or a new look.
The same principles apply to Content Marketing. With a few headline changes, you can change the appearance of your content to be brand new. Much like a wardrobe has essential components, there are six distinct components to a headline. An outstanding headline should be explicit and have at least three of the six components. And, just as some outfits work better for certain occasions, some headline words and components are more optimal on diverse social platforms.
The headline should include an emotional trigger word using a superlative. Examples are amazing, humorous, electrifying, stunning, inspiring, extraordinary, and successful. Know your audience and speak to them, carefully choosing the words that will most appeal to your target customers. For example, the word “successful” is much stronger on LinkedIn than on Facebook or Twitter.
Creating a clever headline can also appeal to the humorous side of the reader and intrigues the audience to click into the blog. One of Zircon’s most popular blogs, “A Wall is a Wall is a Wall” tells a simple headline narrative that beckons the reader to find out more.
We used the superlative, amazingly, in our headline. We could easily change it to “6 Successful Headline Tips”, or “5 Effective Headline Tips”, depending on our target audience.
Use a word or phrase to indicate the type of content the reader should expect. A picture or video can be useful in demonstrating to the audience how a tool works; Zircon, for example, often embeds video content into a blog via our YouTube channel. Other examples of content words within a headline include charts, quotes, facts, tips and tricks, habits, warnings and mistakes.
“Tips” works well across most networks. We used the word tips in our headline.
Hot topics can be trending topics found on Right Relevance, Buzzsumo, Hootsuite, Buzzfeed, Twitter, Facebook and more. Within the DIY world, hot topics include the words DIY, home remodeling, tools, kitchens, bathrooms and more. Select a topic that resonates with your audience.
Our topic is content. (The word headline in our headline is a descriptive word. The headline would work with or without it.)
Content Format reveals the style of your content. Ever notice the numerous examples of a “Top 5 list of” or the viral impact of a quiz or the special interest people pay to personal stories? These examples, plus research reports and how to posts work effectively throughout social media.
The number 6 is in our headline to indicate a list post.
What happens if the reader clicks into your headline? What can they expect? This is what the promise should deliver to the audience. Perhaps they’ll receive a how to guide in home improvement or practical tips of how to install shelving and lighting or a way to create a larger space within a smaller dwelling.
Our promise is to transform your existing content with some simple headline changes.
The headline length makes a difference and lengthier headlines spur increased clicks. Experiment with the number of words that are ideal for your target audience.
Our headline has 10 words, not too short, but not so long that is it is not catchy.
Did our headline live up to your expectations?
What’s in your content closet that can be refreshed with a new headline?
At Zircon, we’re continuously looking for ways to help solve end user problems and communicate our solutions in the most effective manner. We would love to hear from you about your content ideas and invite you to share your marketing experiences with us. Please visit us at zircon.com, like us, or follow us.
Please join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!