The Zircon 411

At Zircon, we continuously challenge ourselves to learn, adapt, and produce the most innovative stud finders and multifunction scanners and detectors for DIYers and professionals alike. The journey is half the fun, right? Below are some ways that Zircon integrates our high quality, customer service philosophy with our state-of-the-art tools.

Product Solutions

We offer end-to-end product solutions that start with the end user’s needs in mind.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

Zircon’s first through-hole drill guide, ExitPoint™ XL300 locates a precise spot, without measuring, before you drill or core.

  • Design and Engineering – Innovative. Zircon revolutionized the home improvement industry with the introduction of the hand-held Original StudSensorTM stud finder in 1980. Our designers conceptualized the ground-breaking must-have nature of this tool by users worldwide. Today, we continue to visualize and engineer stud finders , scanners, and detectors that remove the guesswork from projects – saving time and money, whether used casually or for rigorous use day in, day out.
The Original StudSensor™ circa 1980

The Original StudSensor™ circa 1980

  • Manufacturing – We’ve shipped millions of stud finders and scanners to a global audience that spans over 20 countries; yet we’ve never lost the personal touch. From the second we conceptualize a new product design to the moment our products rest in your toolbox, we’re always thinking of our end users.

DIY Know-How: Training and Education

We live and breathe customer service each and every day.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

Circa 1995, Our Engineers. Always Hands-On, Always Innovative.

  • Tip Minute Videos – What are the best stud finders for the job and how do you work with your stud finders when your wall is being “difficult”? These topics and others are easily explained on Zircon’s Tip Minute Video series. In just 60 seconds, these easy-to-follow videos provide insightful knowledge for DIYers of all skill levels.
  • Easy to follow Tips – On any given day, Zircon provides a quick tip on its social media channels to help home enthusiasts and contractors solve DIY problems.
  • Interactive Support Center – get 24/7 help from Zircon’s Interactive Support Center. Easily find answers to your stud finding questions.
  • Customer Service Line – Zircon’s customer service team is standing by to help solve your simplest to most complex stud finding challenges. Reach out to us toll-free at 1-800-245-9265 from 8:30 am to 5:30 pm PST.

Stud Finders, Multifunction Scanners and Other Electronic Tools

Zircon designs and manufactures a wide range of DIY and professional tools, such as StudSensorTM stud finders equipped with CenterVision® Technology to find the center and edges of studs, metal detectors to locate rebar in concrete, electrical scanners to alert the presence of live wire, and water detectors to help prevent water damage.

Want to learn more? Read more about our history and how it all began with our “Original StudSensorTM Story” or visit us at zircon.com, like us, or follow us.

Twitter Chat GenericPlease join us the 1st and 3rd Thursday of each month for #diytrends. Engage, learn and share. We would love to hear from you!

Sharpen your tools with Sharon as she shares her key insights of the tool world and her impactful marketing strategies and tactics. Sharon image

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Living Large in a Small Space Part 3

As architect and author, Katie Hutchison indicates in her book The New Small House, micro-based living is a trend that is continuing to build momentum. Those looking to downsize are living large in a small space by combining smart, economical, and environmentally friendly living in elegantly designed homes.

Baby Boomers continue to age and they have increased the demand for downsizing and a migration to micro-based living.

Downsizing

According to the National Association of Home Builders (NAHB), Baby Boomers are a burgeoning market. Many home builders have an increased interest in designing products that appeal to customers age 55 or older and the NAHB forecasts that the share of these households will grow every year through 2019 when the 55+ category is projected to account for nearly 45% of all U.S. households.

Home accessibility for an aging population and efficient and flexible use of space are primary design home considerations according to the American Institute of Architects.

Urban Living

Cities have sprawled further away from city centers causing commuters to spend an exorbitant amount of time in commute traffic. Surbanites are rethinking their living situation and trading in cars for subways. Moving back into the city, however, often means living in smaller spaces. Empty-nesters, however, need less space and moving back into the cities provides closer cultural and employment opportunities. Other new city dwellers are attracted to the social aspects of a thriving, pedestrian-friendly and diverse community.

Although Baby Boomer demands are currently a substantial reason for the increase in micro-based trending, millennial buyers will represent the largest group of homebuyers by year end and they also gravitate toward smaller units closer to the urban core.  Micro living seems to be midway between dorm life at one end of the spectrum and retirement home life at the other.

MSi520_300dpi

MultiScanner® i520 Stud Finder

Scale It

Wherever you are in your home space life cycle, making the most use of tight spaces is a paramount goal. Popular space saving projects include ones that focus on enhanced organization, such as building new shelving units.

Placing a flat screen television on the wall also optimizes the square footage within a smaller dwelling. To safely affix your shelving or a flat screen television to the wall, ensure you’re anchoring the heavy object to a wall stud. Use the Zircon MultiScanner® i520 to quickly and easily find studs and joists. For more information, visit www.zircon.com, follow our Pro Expert and Zircon in the Real world blogs, like us on Facebook, or follow us @zircontools.

Hint! Make sure to use a brand new battery with an extended expiration date for the best results with your Zircon MultiScanner®. Get more tips here.

References:

The New Small House book
Design Innovations for Modern Urban Dwellings
55+ Households are Nearly Everywhere
Turnaround in Home Sizes, In-Home Amenities, and Property Enhancements
What Real Estate Trends to Expect in 2015