Is the written word still viable? In our fast-paced world that often resorts to the shortest method to communicate, from text messages to tweets, companies may question if a blog, article, or more substantial content is still relevant. Businesses do still indeed need written content – and lots of it – to continue to embrace the company’s brand followers and attract new customers. Use these helpful tips to develop your next content piece.
- Make it content worthy. Content, in its many forms, is defined as relevant information that provides value and insight to the reader. It can take many forms, including written content for web pages, e-books, white papers, infographics, and blog article. To be valuable, how does your content solve a problem, answer a question, or inform your customers?
- Use the E word. Engage, engage, engage. Engaging content prompts a response from the reader. Ask your customers thought provoking questions and propel discussions. Will the person reading your content find it useful enough to share, favorite, bookmark or link to your piece? If not, see how you can add or change your content piece to make it one that will propel your message by your followers and fans.
- Ignite Your Vibe. Although the voice and style of writing depends on the type of content and platform used (i.e. e-books are more formal and social media is more laid back), many times, the same content can be used on multiple platforms. Rather than starting from scratch, subtle edits can be made to the content to make it viable for different channels. For example, the writer may want to utilize the same blog article on various social media platforms (e.g. Facebook, Twitter) by posting a comment with a link back to the blog post.
- Create or Curate? Original content, true to its name, means that the content is created by the originator. It is an original work, whether it is a blog, article, e-book or more. On the other hand, curated content can consist of third party data that the writer aggregates and make sense of, for the reader, through commentary. Another form of curated content is when a company adds an organizational perspective to existing third party content; this form is fairly common in social media.
At Zircon Corporation, the company has an extensive library of content that it continuously produces for its domestic, as well as international, audience. Content includes videos, news releases, white papers, emails, ads, web copy, packaging, merchandising, instructions, and more.
Zircon bloggers and social media experts seek to inform and engage readers via the Zircon Pro Expert, Zircon in the Real World, and Zircon’s Marketing ToolBox blog sites, as well as the Zircon Facebook page and Zircon Twitter. The “How to Use” tab on Zircon’s website contains a wealth of information in the form of tips, how-to instructions and videos. If you’ve ever learned anything from these sources, we’d love to hear from you!