What is a Blog (Part II)

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In Part I, we explored what a blog is versus other forms of writing.  Optimize your blog today by reading our “How to Blog” tips!

Keep it light.  Readers turn to blogs that are conversational in tone and have a humorous, airy, and entertaining tone. Successful blogs have a “voice” that resonates with readers.

Be thought provoking. It is important to hold the attention of the reader and provide tangible and useful information. Blogs should read well and offer information or a key takeway that the individual can use in his everyday work/job site environment.

Tone down the technical.  Although a blog, similar to other Zircon content, must be 100% accurate, the content should appeal to a broad audience and shouldn’t be an instruction manual, white paper, or technical paper. The objective of the blog is to engage the reader, not necessarily provide a complete how to use the product.

Make it short, but sweet.  Keep the copy simple and concise.  Content that gets to the point and isn’t bogged down in unnecessary jargon or details will obtain higher readership, better shares, and more likes if the information is not too stuffy, confusing or lengthy.  Keep it brief, but not too vague.

Bright Idea iconBring on the visuals.  As strong as words are, think of how the blog can be enhanced with images.  It is often easier for you to get to a key point with a pictogram than many words. One strong visual, in concert with writing, creates the emphasis.

Zircon bloggers tackle everyday business challenges via the Zircon Pro Expert, Zircon in the Real World, and Zircon’s Marketing ToolBox blog sites.  Check out these blogs to get an idea of what a blog is.  What topics would you like to blog or read about?  Comment on our Facebook page or follow us on Twitter and share your blog with us. We’d love to hear from you!

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