Is the written word still viable? In the social media age, how important are articles? Twitter’s 140 character platform, YouTube’s visual channel, and the creative and instantaneous nature of Instagram make marketers contemplate if traditional marketing materials still compel customers to act, buy or engage with a brand.
Businesses still need written content – and lots of it – to continue to embrace the company’s brand followers and attract new customers.
At Zircon Corporation, you may know them as the maker of the original electronic stud finder, the company has an extensive library of content that it continuously produces for its domestic, as well as international, audience. Content includes videos, news releases, white papers, emails, ads, web copy, packaging, merchandising, instructions, and more. Each online and offline piece has a vital goal – to educate and promote the company’s vision and products. A favorite among communications specialists is the blog.
“What is a blog?” you may be asking. Well, you may not already realize it, but you’re actually reading one now! A blog is defined as a journal or website of posts that are arranged in chronological order. The author of the posts is called a blogger. A blogger may want to capture his or her thoughts in a casual basis and be able to refer to this information at a later date. Other blogs enable the blogger to capture real-time comments from customers which gives the company valuable marketing data.
Bloggers typically use an informal style of writing, as compared to when writing a news release, yet still are engaging and informative. Blogs can be light and airy or be more detailed and focused. Usually, the blog will have a distinct topic or theme that the blogger writes about. The blogger’s audience expands from other bloggers to customers, colleagues, friends or family.
Zircon bloggers tackle everyday business challenges via the Zircon Pro Expert, Zircon in the Real World, and Zircon’s Marketing ToolBox blog sites. Check out these blogs to get an idea of what a blog is. What topics would you like to blog or read about? Comment on our Facebook page or follow us on Twitter and share your blog with us. We’d love to hear from you!