Green is the New Black

Heard of the saying that good space is at a premium? Whether you’re looking for a tiny loft in NYC or squeezing into a tight airline seat, everyone is economizing on space to properly “fit” in. Due to escalating fuel costs, environmental considerations, and an increased population, the shift toward doing more with less continues in almost every economic sector. For new home builders, they’re designing multi-functional living spaces while airlines tighten seats in economy class. Consumer goods manufacturers, too, battle the package sizing war. With less packaging real estate, companies have less space to tell the product message.

Packaging houses, protects and promotes the product.

Packaging houses, protects and promotes the product.

Retail shelving space is at a premium, and manufacturers, such as Zircon, look for ways to effectively promote the product’s features and benefits, yet economize on packaging. By reducing the size of clamshell and blister carded materials used for its products, Zircon reduces the amount of discarded packaging that ends up in landfills and optimizes retail space for other Zircon tools.

As products become more compact, yet feature-rich, less materials and resources are endured to produce the product. Zircon tools are designed to be nimble enough for everyday use, yet rugged for the toughest industrial applications. Through consumer feedback and robust environmental testing, each new tool is ergonomically designed and enhanced for superior functionally while also reducing unneeded materials.

Packaging evolution!  Zircon's original StudSensor, circa 1980 vs. the new StudSensor Edge, 2014.

Packaging evolution! Zircon’s original StudSensor, circa 1980 vs. the new StudSensor Edge, 2014.

The packaging reduction aids the environment. Less plastic materials produced mean a decrease in carbon emissions. Companies and individuals alike benefit from reducing emissions and producing a more eco-friendly world. We all can, and should, make a difference.

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One thought on “Green is the New Black

  1. Pingback: How is Your Battery? | Zircon in the Real World

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